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Subaru Windshield Wipers

Fail

Demand is soft, at -28.0% this quarter, so Subaru Windshield Wipers is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$93K/yr52K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 28 sellers

Flapen Score

Subaru Windshield Wipers against its category

The dotted line is the Automotive average. Past it, Subaru Windshield Wipers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subaru Windshield Wipers market on Amazon at a glance

Shoppers on Amazon United States searched for Subaru Windshield Wipers 52K times last year and spent an estimated $93K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
5.5%
Market size, estimated
$93Ka year
Peak month
November2.0× the quietest month
Top search term
subaru forester windshield wipers12K searches a year

02 · Price

A sale here is worth $32.59.

Listings sell for $32.59 on average, from $15.86 to $74.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.59 that is $8K to $16K a year per listing.

Average price
$32.59inside the $15 to $100 sweet spot
Price range
$15.86–$74.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Windshield Wipers & Parts. It carries 9,272 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#113in Windshield Wipers & Parts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
9,272per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Subaru Windshield Wipers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

28

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

  • Brand 133%
  • Brand 221%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 14%)

Demand

Subaru Windshield Wipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Subaru Windshield Wipers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subaru forester windshield wipers12K/yr
  • subaru windshield wipers11K/yr
  • subaru wiper blades8K/yr
  • 2019 subaru forester wiper blades7K/yr
  • subaru forester wiper blades5K/yr
  • 2020 subaru forester wiper blades5K/yr
  • 2021 subaru forester wiper blades4K/yr

Reviews and returns

What reviews say buyers love and hate about Subaru Windshield Wipers

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“poor quality control”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Subaru Windshield Wipers questions

Answered from the same tracked data.