Is subaru windshield wipers profitable to sell on Amazon United States?

The niche generates $93K/yr across 17 tracked products. 90-day search growth is -28.0%. Flapen's verdict: Skip it (41/100).

How competitive is the subaru windshield wipers niche?

10 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in subaru windshield wipers?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.4%.

When does demand for subaru windshield wipers peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the subaru windshield wipers niche?

Listings span $15.86–$74.98; the average listing price is $32.59 (sweet spot $15–$100). The average incumbent carries 9,272 reviews — the moat a new listing must climb.

subaru windshield wipers

Skip it

Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$32.59

avg listing price — sweet spot $15–$100

Price range

Incredible$15.86–$74.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$93K

$93K/yr · 52K searches

Review moat

Bad9,272.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, subaru windshield wipers is a $93K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

subaru windshield wipers market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $130K–$163K; units × avg price
Conversion rate: 5.5%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

ZIXMMO33%
AUTOBOO21%
5 PLUS10%
Subaru9%
Rain-X7%
Bosch6%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -28.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top subaru windshield wipers search terms

subaru forester windshield wipers12K/yr -28.3%7.0% conv.
subaru windshield wipers11K/yr -31.4%3.6% conv.
subaru wiper blades8K/yr -14.7%3.4% conv.
2019 subaru forester wiper blades7K/yr -34.8%8.3% conv.
subaru forester wiper blades5K/yr -23.7%5.7% conv.
2020 subaru forester wiper blades5K/yr -26.7%9.7% conv.
2021 subaru forester wiper blades4K/yr -36.5%11.9% conv.

All search terms

Top subaru windshield wipers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Factory Wiper Blade Replacement for Subaru Forester 2019-2021 2022 2023 2024 2025 Original Equipment Windshield Window Wiper Blades Set - 26/17/14(Set of 3) Top Lock

ZIXMMO$22.094.4★11,669 rev

AUTOBOO 26+17 Windshield Wipers with 14 Rear Wiper Blade Replacement for Subaru Forester 2019 2020 2021 2022 2023 2024 2025-2026 -Original Factory Quality (Pack of 3)

AUTOBOO$21.364.5★12,337 rev

5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 2019 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/17/14

5 PLUS$22.424.4★3,643 rev

Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards

Rain-X$28.234.5★66,706 rev

AUTOBOO 26+16 Windshield Wipers with 12 Rear Wiper Blade Sets Replacement for Subaru Crosstrek Impreza 2018 2019 2020 2021 2022 2023-Original Factory Quality (Pack of 3)

AUTOBOO$21.754.5★12,337 rev

Newest

by launch date

3 Pack Windshield Wiper Blades Compatible with Subaru Forester 2019 2020 2021 2022 2023 2024 2025 Original Factory Quality Front Rear Wipers Blade Set for My Car - 26 17 14

VEIGEIR$17.092,555 rev

1y ago

Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards

Rain-X$28.2366,706 rev

1y ago

3 wipers Replacement for 2019-2023 2024 2025 2026 Subaru Forester Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3)

Rooppa$19.064,766 rev

2y ago

5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 2019 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/17/14

5 PLUS$22.423,643 rev

2y ago

RAINTOK Windshield Wiper Blades Replacement for Subaru Forester 2019 2020 2021 2022 2023 2024 Original Factory Quality Front Rear Wipers Blade Set for My Car - 26 17 14 (Pack of 3)

Raintok$19.344,658 rev

3y ago

What buyers say about subaru windshield wipers

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Product fits perfect as described”

Assembly/Installation21%

“Easy install”

Quality-Overall15%

“Excellent Product”

Value For Money7%

“Great value”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“Durable”

Ease Of Use3%

“Easy Peasy”

Ease Of Cleaning3%

“Very good wipers”

Noise Level3%

“they are quiet”

Efficiency2%

“The wiper blades work as expected”

What buyers complain about

Quality-Overall21%

“poor quality control”

Durability14%

“Doesn't last”

Size-Overall11%

“Does not fit”

Windshield Issues6%

“I'm pretty picky about my windshield visibility”

Compatibility-Overall5%

“Not Compatible”

Ease Of Cleaning5%

“cleaned them still no go”

Advertised Vs Actual Product4%

“Do not believe the description”

Noise Level4%

“obnoxiously loud”

Assembly/Installation4%

“Installation nightmare”

Value For Money3%

“Quite expensive”

Top return reasons

Size-Overall37%

Compatibility-Overall20%

Windshield Issues15%

Defective Material/Parts4%

Add-Ons/Attachments4%

Advertised Vs Actual Product3%

Assembly/Installation3%

Value For Money2%

Connectivity-Overall2%

Product Condition1%

Common questions

Is subaru windshield wipers profitable to sell on Amazon United States?: The niche generates $93K/yr across 17 tracked products. 90-day search growth is -28.0%. Flapen's verdict: Skip it (41/100).
How competitive is the subaru windshield wipers niche?: 10 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in subaru windshield wipers?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.4%.
When does demand for subaru windshield wipers peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the subaru windshield wipers niche?: Listings span $15.86–$74.98; the average listing price is $32.59 (sweet spot $15–$100). The average incumbent carries 9,272 reviews — the moat a new listing must climb.