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Subaru Shirt

Fail

Shoppers spend an estimated $37K a year here, so Subaru Shirt is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$37K/yr82K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
23%top-5 click share · 19 brands · 16 sellers

Flapen Score

Subaru Shirt against its category

The dotted line is the Automotive average. Past it, Subaru Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subaru Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Subaru Shirt 82K times last year and spent an estimated $37K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.7%
Market size, estimated
$37Ka year
Peak month
December2.6× the quietest month
Top search term
subaru hat25K searches a year

02 · Price

A sale here is worth $26.67.

Listings sell for $26.67 on average, from $11.26 to $63.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.67 that is $0 to $3K a year per listing.

Average price
$26.67inside the $15 to $100 sweet spot
Price range
$11.26–$63.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #39,169 within Safety. It carries 836 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
58%
Out of stock, average day
17.2%
Average rank
#39,169in Safety
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
836per listing
Listings tracked
74

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Subaru Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

23%

Top 20: 59%

Open market

6%

  • Brand 186%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (13 brands, 6%)

Demand

Subaru Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Subaru Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subaru hat25K/yr
  • subaru shirt19K/yr
  • subaru t shirt6K/yr
  • subaru apparel9K/yr
  • subaru hats for men6K/yr
  • subaru merchandise8K/yr
  • subaru clothing6K/yr
  • subaru shirt for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Subaru Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
2.1%of orders come back
“the one I received didnt fit quite right”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Subaru Shirt questions

Answered from the same tracked data.