subaru keychain
Worth a lookShows a thin review moat (266 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Review moat
Great266.39avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$8.04–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, subaru keychain is a $36K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
subaru keychain market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,499
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 13.9%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
44
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
29%
Top 20: 70%
Open market
38%
- Subaru34%
- BAIMICE7%
- TACOMA6%
- QBUC6%
- GshionLyfe5%
- Cacacar4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top subaru keychain search terms
- subaru keychain61K/yr
- subaru key chain10K/yr
- wrx keychain10K/yr
- subaru lanyard9K/yr
- subaru wrx keychain6K/yr
- subaru lanyard for keys3K/yr
- subaru key chains4K/yr
Top subaru keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Subaru Genuine WRX Carbon Fiber Key Chain - SOA342L157
Subaru$24.484.9★109 rev
TACOMA Genuine Leather Car Keychain Fit for SUBARU Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX STI XV Crosstrek Key Chain for Men and Women Family Present Key Ring Accessories Black
TACOMA$12.074.6★842 rev
BAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)
BAIMICE$10.844.5★12 rev
GshionLyfe Car Keychain Keyring Fit Subaru BRZ 2015-up Subaru Legacy Outback Leather Keychain Lanyard for Car Key Fob Holder Souvenir/Gifts
GshionLyfe$10.104.1★31 rev
Subaru Logo Oval Key Tag Keyring Key Chain Genuine
Subaru$15.124.7★591 rev
Newest
by launch date
XIGRALUCK Car Logo Key Chain Lanyard 3D Metal Keychain Compatible with Subaru Car Accessories
XIGRALUCK$11.896 rev
Li Decor Genuine Leather Car Key Chain Compatible with Subaru Series Keyring Keychain Accessories Family Present Red
Li Decor$11.8912 rev
YUIQIEUY Car Logo Key Chain Ring 3D Chrome Metal Alloy Keychain Fit Subaru Car Accessories
YUIQIEUY$12.2554 rev
BAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)
BAIMICE$10.8412 rev
SDSHSM Genuine Leather Key Chain for SUBARU Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX STI XV Keychain KeyRing for Men and Woean Accessories Black
SDSHSM$12.02110 rev
Trending
90-day click momentumBAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)
BAIMICE$10.844.5★
YUIQIEUY Car Logo Key Chain Ring 3D Chrome Metal Alloy Keychain Fit Subaru Car Accessories
YUIQIEUY$12.254.2★
Li Decor Genuine Leather Car Key Chain Compatible with Subaru Series Keyring Keychain Accessories Family Present Red
Li Decor$11.894.9★
Nike Unisex Adult Club Standard Lanyard
Nike$12.174.7★
XIGRALUCK Car Logo Key Chain Lanyard 3D Metal Keychain Compatible with Subaru Car Accessories
XIGRALUCK$11.893.6★
What buyers say about subaru keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent items, very detailed”
“Very durable”
“As described”
“it fits really snuggly”
“sturdy”
“Durable materials”
“Brightline color as advertised”
“Easy to use”
“Nice simple design”
“price is good”
What buyers complain about
“Just broke”
“To short”
“Terrible product”
“the small bar that holds it together uncrews itself now it's lost”
“This is not a huge deal for me”
“Then the paint started flaking”
“It looks good, kinda flat”
“Not for all fobs”
“Print may not be quite level”
“not the best quality material”
Top return reasons
Common questions
- Is subaru keychain profitable to sell on Amazon United States?
- The niche generates $36K/yr across 54 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the subaru keychain niche?
- 29 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in subaru keychain?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for subaru keychain peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the subaru keychain niche?
- Listings span $8.04–$24.48; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.