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Subaru Key Fob Cover

Fail

Shoppers spend an estimated $50K a year here, so Subaru Key Fob Cover is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$50K/yr267K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
63%top-5 click share · 15 brands · 20 sellers

Flapen Score

Subaru Key Fob Cover against its category

The dotted line is the Automotive average. Past it, Subaru Key Fob Cover is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subaru Key Fob Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Subaru Key Fob Cover 267K times last year and spent an estimated $50K. The top 5 brands take 86% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.5%
Market size, estimated
$50Ka year
Peak month
January1.2× the quietest month
Top search term
subaru key fob cover146K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $8.75 to $24.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.44 that is $1K to $3K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$8.75–$24.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #490 within Key Shells. It carries 668 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#490in Key Shells
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
668per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Subaru Key Fob Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

11%

  • Brand 163%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 11%)

Demand

Subaru Key Fob Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Subaru Key Fob Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subaru key fob cover146K/yr
  • subaru crosstrek key fob cover19K/yr
  • subaru forester key fob cover17K/yr
  • subaru outback key fob cover19K/yr
  • subaru key cover18K/yr
  • subaru ascent key fob cover14K/yr
  • subaru key fob case9K/yr
  • subaru fob cover7K/yr
  • gr86 key fob cover8K/yr
  • subaru legacy key fob cover5K/yr

Reviews and returns

What reviews say buyers love and hate about Subaru Key Fob Cover

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Fits too tightly”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Subaru Key Fob Cover questions

Answered from the same tracked data.