Is subaru impreza profitable to sell on Amazon United States?

The niche generates $95K/yr across 87 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the subaru impreza niche?

61 brands and 81 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in subaru impreza?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 3.2%.

What does it cost to enter the subaru impreza niche?

Listings span $6.22–$228.55; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 3,962 reviews — the moat a new listing must climb.

subaru impreza

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.27

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Price range

Okay$6.22–$228.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,962.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$95K

$95K/yr · 238K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, subaru impreza is a $95K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

subaru impreza market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $94K–$125K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,106
Page quality: 0%
Prime: 99%
Sponsored: 91%
Out of stock: 3.0%
Avg brand age: 31 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

25%

Top 20: 59%

Open market

61%

INTGET10%
QBUC6%
MOCHENT6%
Cacacar6%
AZZIGO6%
BIBIBO5%

Top subaru impreza search terms

2026 subaru crosstrek accessories38K/yr +48.4%1.5% conv.
subaru crosstrek accessories 202620K/yr +36.1%1.5% conv.
subaru impreza27K/yr -8.5%0.1% conv.
2026 crosstrek accessories9K/yr +61.1%1.6% conv.
subaru crosstrek 2026 accessories8K/yr +21.8%1.4% conv.
2026 subaru crosstrek wilderness accessories7K/yr +29.8%1.4% conv.
crosstrek15K/yr +5.1%0.4% conv.
2024 subaru impreza accessories10K/yr +18.2%0.7% conv.
2024 crosstrek accessories12K/yr +3.2%1.3% conv.
subaru crosstrek wilderness accessories7K/yr +22.6%0.8% conv.

All search terms

Top subaru impreza products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AZZIGO Screen Protector For 2024 2025 2026 Subaru Crosstrek (Premium/Sport/Limited/Wilderness) 11.6-inch Multimedia Touchscreen 9H PET Ultra Tough High Clear

AZZIGO$17.544.1★151 rev

Wireless Charging Protective Pad For Subaru Crosstrek 2026 2025 2024 Car Accessories Wireless Charger Anti-Slip Mat Cordless Charger Heat Insulating Silicone Material Non Slip Waterproof Easy to Clean

WBLATP$13.774.6★261 rev

BIBIB0 2Pack 2024 2025 2026 Crosstrek Center Console Organizer for 2023-2026 Subaru Crosstrek&2024+ Impreza Console Trays Crosstrek Insert Glove Pallet Organizer 2026 Crosstrek Hybrid Double Layers

BIBIBO$19.804.8★413 rev

Coleya 2 Layer-2024 2025 2026 Crosstrek Center Console Organizer for Subaru Crosstrek (Base/Premium/Sport/Limited/Wildernes) Durable ABS 2025 Crosstrek&Impreza Tray 2026 Crosstrek Hybrid Accessories

Coleya$20.324.7★679 rev

QBUC for Subaru Key Fob Cover With Keychain Soft TPU Protection Case Compatible with 2008-2019 Subaru Ascent BRZ Crosstrek Forester Impreza Legacy Outback Solterra WRX STI XV(Gold Trim Green)

QBUC$13.604.6★352 rev

Newest

by launch date

Windshield Sun Shade for Subaru Crosstrek 2018-2026 Car Front Window Covers Sun Visor Protector Foldable Blocks UV Rays Sunshade Custom Fit for Subaru Crosstrek Accessories

JHGFVC$20.0621 rev

4mo ago

Window Visors Rain Guards for 2024 2025 2026 Subaru Crosstrek & Subaru Impreza Out-Channel Window Vent Wind Deflectors Visors Shades for 24 25 26 Crosstrek/Impreza

YQAUTEC$35.6611,699 rev

9mo ago

3Pcs Center Console Organizer Compatible with Subaru Crosstrek Wilderness 2026 2025 2024 Impreza Interior Accessories - Center Console Storage Box Tray & Cup Holder Liner Insert

Qlhshop$37.998 rev

10mo ago

WBLATP$13.77261 rev

1y ago

AZZIGO Screen Protector For 2024 2025 2026 Subaru Crosstrek (Premium/Sport/Limited/Wilderness) 11.6-inch Multimedia Touchscreen 9H PET Ultra Tough High Clear

AZZIGO$17.54151 rev

1y ago

What buyers say about subaru impreza

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“perfect match”

Quality-Overall12%

“Excellent Product”

Assembly/Installation9%

“installation was easy”

Advertised Vs Actual Product7%

“Just like the picture”

Value For Money5%

“Well worth the price”

Efficiency4%

“Works beautifully”

Ease Of Use4%

“Easy to use”

Ease Of Cleaning3%

“are very helpful to keep it clean”

Durability2%

“Durable material”

Storage Capacity2%

“well designed to maximize the storage capacity”

What buyers complain about

Size-Overall28%

“Too short”

Compatibility-Overall8%

“It does not work in my car”

Quality-Overall5%

“Cheap low quality”

Assembly/Installation4%

“No installation instructions included”

Value For Money4%

“Though its very costly”

Functionality-Overall3%

“Didn't work well for me”

Grip3%

“Doesn't stay in place”

Durability3%

“Breaks easily”

Ease Of Use3%

“A little hard to get it into position”

Advertised Vs Actual Product2%

“Not like the picture”

Top return reasons

Size-Overall59%

Compatibility-Overall10%

Width6%

Advertised Vs Actual Product5%

Functionality-Overall3%

Material Quality2%

Value For Money1%

Color1%

Quality-Overall1%

Defective Material/Parts1%

Common questions

Is subaru impreza profitable to sell on Amazon United States?: The niche generates $95K/yr across 87 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the subaru impreza niche?: 61 brands and 81 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in subaru impreza?: Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 3.2%.
What does it cost to enter the subaru impreza niche?: Listings span $6.22–$228.55; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 3,962 reviews — the moat a new listing must climb.