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Subaru Impreza

Maybe

The top 5 brands take only 34% of clicks. But buyers convert on only 1.3% of searches, so Subaru Impreza is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$95K/yr238K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
25%top-5 click share · 61 brands · 81 sellers

Flapen Score

Subaru Impreza against its category

The dotted line is the Automotive average. Past it, Subaru Impreza is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subaru Impreza market on Amazon at a glance

Shoppers on Amazon United States searched for Subaru Impreza 238K times last year and spent an estimated $95K. The top 5 brands take 34% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
1.3%
Market size, estimated
$95Ka year
Top search term
2026 subaru crosstrek accessories38K searches a year

02 · Price

A sale here is worth $31.27.

Listings sell for $31.27 on average, from $6.22 to $228.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.27 that is $0 to $3K a year per listing.

Average price
$31.27inside the $15 to $100 sweet spot
Price range
$6.22–$228.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,106 within Body & Trim. It carries 3,962 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
3.0%
Average rank
#1,106in Body & Trim
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,962per listing
Listings tracked
87

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Subaru Impreza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

61 falling

Sellers

81

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

25%

Top 20: 59%

Open market

61%

  • Brand 110%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Search terms

Top Subaru Impreza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 subaru crosstrek accessories38K/yr
  • subaru crosstrek accessories 202620K/yr
  • subaru impreza27K/yr
  • 2026 crosstrek accessories9K/yr
  • subaru crosstrek 2026 accessories8K/yr
  • 2026 subaru crosstrek wilderness accessories7K/yr
  • crosstrek15K/yr
  • 2024 subaru impreza accessories10K/yr
  • 2024 crosstrek accessories12K/yr
  • subaru crosstrek wilderness accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Subaru Impreza

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Subaru Impreza questions

Answered from the same tracked data.