Is subaru forester floor mats profitable to sell on Amazon United States?

The niche generates $7K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (36/100).

How competitive is the subaru forester floor mats niche?

15 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in subaru forester floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.

When does demand for subaru forester floor mats peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the subaru forester floor mats niche?

Listings span $31.60–$182.14; the average listing price is $88.22 (sweet spot $15–$100). The average incumbent carries 8,100 reviews — the moat a new listing must climb.

subaru forester floor mats

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$88.22

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Okay$31.60–$182.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Review moat

Bad8,100.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 8K searches

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, subaru forester floor mats is a $7K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

subaru forester floor mats market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $9K–$22K; units × avg price
Conversion rate: 0.9%
Avg BSR: #667
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 18.2%
Avg brand age: 34 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

49%

Top 20: 100%

Top-5 click share

40%

Top 20: 100%

Open market

44%

LASFIT16%
Binmotor9%
Motor Trend8%
3W8%
Runine8%
CAR PASS7%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -26.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top subaru forester floor mats search terms

subaru forester floor mats7K/yr -28.0%1.0% conv.
2023 subaru forester floor mats1K/yr -25.6%2.7% conv.
2023 subaru forester all weather floor mats435/yr +5.3%4.0% conv.

All search terms

Top subaru forester floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Binmotor Floor Mats & Cargo Liner Set for Subaru Forester 2019-2024 Custom Fit TPE All Weather Vehicle Mats

Binmotor$103.614.7★1,311 rev

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend$33.754.3★125,528 rev

3W Floor Mats for Subaru Forester 2019-2023 2024 Custom Fit TPE All Weather Floor Liners 1st & 2nd Row Full Set Car Accessories

3W$110.084.7★832 rev

Floor Mats for Subaru Forester 2019-2024 Carbon Fiber Accessories TPE All Weather Protection Floor Mats Custom Fit Car Floor Liners Set

Runine$114.874.6★151 rev

CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black

CAR PASS$31.604.3★1,198 rev

Newest

by launch date

LUMWAY Floor Mats for Subaru Forester 2026 2025 (Not for Hybrid & Wilderness) TPE All Weather Floor Liners Door Sill Guards for Forester Base Premium Sport Limited Touring Accessories

LUMWAY$59.624 rev

3mo ago

Mixsuper Forester Floor mats-Floor mat for Subaru Forester 2019-2024 All Weather TPE Rubber Floor Liners Protection for Forester Accessories 2 Row Anti-Slip Car Mats Black

Mixsuper$76.56980 rev

4mo ago

Floor Mats for Subaru Forester 2019-2024 Carbon Fiber Accessories TPE All Weather Protection Floor Mats Custom Fit Car Floor Liners Set

Runine$114.87151 rev

11mo ago

CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black

CAR PASS$31.601,198 rev

1y ago

LASFIT Floor Mats for Subaru Forester 2026 2025 (Only Fit Gas & 2026 Wilderness) All Weather TPE Custom Fit Floor Liners for Forester 2025-2026 Base/Premium/Sport/Limited/Touring Car Mats

LASFIT$130.421,062 rev

1y ago

What buyers say about subaru forester floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“They easily trim-to-fit for a more precise fit”

Quality-Overall15%

“These mats are excellent quality”

Value For Money9%

“Excellent value”

Ease Of Cleaning5%

“clean off easily”

Durability4%

“They are very durable”

Advertised Vs Actual Product4%

“as advertised”

Assembly/Installation3%

“Easy install”

Material Quality3%

“good strong material heavy”

Strength2%

“Strong and good”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall32%

“way too big”

Smell18%

“Bad chemical smell”

Compatibility-Overall9%

“Do not fit”

Quality-Overall6%

“But not as good as what I expected”

Advertised Vs Actual Product2%

“Misleading product description”

Thickness2%

“The material itself is pretty thick”

Grip2%

“not staying in place”

Flatness1%

“Will not lay flat next to gas pedal even if you trim it”

Value For Money1%

“not worth the money”

Functionality-Overall1%

“air nothing works”

Top return reasons

Size-Overall70%

Compatibility-Overall10%

Advertised Vs Actual Product3%

Value For Money2%

Quality-Overall2%

Smell2%

Material Quality2%

Width1%

Thin1%