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Subaru Crosstrek Floor Mats

Fail

Shoppers spend an estimated $11K a year here, so Subaru Crosstrek Floor Mats is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$11K/yr15K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
44%top-5 click share · 22 brands · 55 sellers

Flapen Score

Subaru Crosstrek Floor Mats against its category

The dotted line is the Automotive average. Past it, Subaru Crosstrek Floor Mats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subaru Crosstrek Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Subaru Crosstrek Floor Mats 15K times last year and spent an estimated $11K. The top 5 brands take 52% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
0.8%
Market size, estimated
$11Ka year
Peak month
December1.4× the quietest month
Top search term
subaru crosstrek floor mats7K searches a year

02 · Price

A sale here is worth $91.24.

Listings sell for $91.24 on average, from $21.42 to $142.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.24 that is $0 to $9K a year per listing.

Average price
$91.24inside the $15 to $100 sweet spot
Price range
$21.42–$142.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #974 within Floor Mats & Cargo Liners. It carries 5,546 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
4.7%
Average rank
#974in Floor Mats & Cargo Liners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,546per listing
Listings tracked
27

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Subaru Crosstrek Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

55

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

44%

Top 20: 92%

Open market

42%

  • Brand 115%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Subaru Crosstrek Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Prime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Subaru Crosstrek Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subaru crosstrek floor mats7K/yr
  • subaru impreza floor mats3K/yr
  • crosstrek floor mats2K/yr
  • 2023 subaru crosstrek floor mats2K/yr
  • subaru impreza all weather floor mats1K/yr
  • 2023 subaru crosstrek all weather floor mats417/yr

Reviews and returns

What reviews say buyers love and hate about Subaru Crosstrek Floor Mats

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Do not fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Subaru Crosstrek Floor Mats questions

Answered from the same tracked data.