Is subaru crosstrek floor mats profitable to sell on Amazon United States?

The niche generates $11K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (37/100).

How competitive is the subaru crosstrek floor mats niche?

22 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in subaru crosstrek floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.

When does demand for subaru crosstrek floor mats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the subaru crosstrek floor mats niche?

Listings span $21.42–$142.63; the average listing price is $91.24 (sweet spot $15–$100). The average incumbent carries 5,546 reviews — the moat a new listing must climb.

subaru crosstrek floor mats

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$91.24

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$21.42–$142.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,546.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 15K searches

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, subaru crosstrek floor mats is a $11K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

subaru crosstrek floor mats market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $23K–$46K; units × avg price
Conversion rate: 0.8%
Avg BSR: #974
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 4.7%
Avg brand age: 43 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

44%

Top 20: 92%

Open market

42%

AUXKO15%
LASFIT13%
CARTIST9%
Husky Liners7%
Sunsdrew7%
Mixsuper Liner6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -15.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top subaru crosstrek floor mats search terms

subaru crosstrek floor mats7K/yr -2.3%1.5% conv.
subaru impreza floor mats3K/yr -16.7%1.1% conv.
crosstrek floor mats2K/yr -5.5%1.4% conv.
2023 subaru crosstrek floor mats2K/yr -47.7%1.7% conv.
subaru impreza all weather floor mats1K/yr -9.2%0.8% conv.
2023 subaru crosstrek all weather floor mats417/yr -94.1%0.0% conv.

All search terms

Top subaru crosstrek floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Auxko All Weather Floor Mats Fits for Subaru Crosstrek 2024 2025 2026 & Subaru Impreza 2024-2026 TPE Rubber Liners Accessoires All Season Guard Mats for 1st & 2nd Row

AUXKO$96.364.8★271 rev

LASFIT All Weather Floor Mats for Subaru Crosstrek & Impreza 2026 2025 2024 (Non Crosstrek Hybrid) Custom Fit All Season TPE Guard Durable Floor Liners for Subaru Crosstrek & Impreza Car Accessories

LASFIT$123.844.8★1,062 rev

Sunsdrew TPE All Weather Floor Mats Custom Fit for 2018-2023 Subaru Crosstrek/2017-2023 Impreza Black 4 Pc Set

Sunsdrew$88.184.6★734 rev

Husky Liners Weatherbeater Floor Mats | Fits 2018 - 2023 Subaru Crosstrek 2017 - 2023 Subaru Impreza | Front & 2nd Row 3-pc Black - 99661

Husky Liners$128.034.6★664 rev

Crosstrek Floor Mats - Fits for Subaru Crosstrek 2018-2023/2017-2023 Impreza All Weather Floor Mat for Crosstrek Accessories Heavy Duty Rubber Mats Car Accessories

CARTIST$80.084.7★1,481 rev

Newest

by launch date

NQOQN Custom Fit Floor Mats for Subaru Crosstrek Gas 2024-2026(Not for Hybrid) All Weather TPE Floor Liners with Trunk Mat & Backrest Protectors Odorless Full Set Interior Accessories

NQOQN$113.3339 rev

5mo ago

Bingoliner Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza Gas Trunk Mat and Backrest Mat All Weather TPE Protector for Subaru Crosstrek Accessories

Bingoliner$118.44268 rev

5mo ago

Naibeve Floor Mats for 2018-2023 Subaru Crosstrek & 2017-2023 Impreza (Not for Hybrid)- All Weather Custom for Subaru Crosstrek Floor Mats & Cargo Mat & Backrest Mats Waterproof Interior Accessories

Naibeve$107.89262 rev

6mo ago

Naibeve Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza (Not for Hybrid)- All Weather Custom for Subaru Crosstrek Floor Mats & Cargo Mat & Backrest Mats Waterproof Accessories

Naibeve$114.89262 rev

6mo ago

Floor Mats for Subaru Crosstrek 2013-2016-2017 for Subaru Impreza 2012-2016 Front Rear Mats & Cargo Mat TPE Anti-Slip Waterproof Summer Winter Floor Liners Crosstrek Floor Mats Accessories

Vehiwell$80.64113 rev

7mo ago

What buyers say about subaru crosstrek floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Fits Like a glove”

Quality-Overall16%

“The quality of the mats seems pretty good”

Value For Money10%

“Well worth the price”

Durability4%

“VERY DURABLE”

Ease Of Cleaning4%

“Keeps car floor clean”

Advertised Vs Actual Product3%

“As advertised”

Strength2%

“Strong and sturdy”

Assembly/Installation2%

“EASY TO INSTALL”

Material Quality2%

“Good material,”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall28%

“Do not fit”

Smell19%

“Bad chemical smell”

Compatibility-Overall8%

“Do not fit”

Quality-Overall6%

“garbage”

Grip3%

“not staying in place”

Thickness3%

“The material itself is pretty thick”

Advertised Vs Actual Product2%

“Misleading product description”

Durability1%

“Did not last long”

Value For Money1%

“Not worth it”

Flatness1%

“Will not lay flat next to gas pedal even if you trim it”

Top return reasons

Size-Overall69%

Compatibility-Overall11%

Advertised Vs Actual Product4%

Smell3%

Value For Money2%

Material Quality2%

Quality-Overall2%

Width1%

Functionality-Overall1%

Thin1%

Common questions

Is subaru crosstrek floor mats profitable to sell on Amazon United States?: The niche generates $11K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (37/100).
How competitive is the subaru crosstrek floor mats niche?: 22 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in subaru crosstrek floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.
When does demand for subaru crosstrek floor mats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the subaru crosstrek floor mats niche?: Listings span $21.42–$142.63; the average listing price is $91.24 (sweet spot $15–$100). The average incumbent carries 5,546 reviews — the moat a new listing must climb.