subaru coolant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.51avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.17–$41.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,738avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 56K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, subaru coolant is a $138K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
subaru coolant market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Subaru75%
- PEAK19%
- Zerex6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top subaru coolant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Subaru Genuine Super Coolant Blue Prediluted SOA868V9272 1 Gallon Pre Mixed 50/50 2009 and Newer Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX
Subaru$41.874.8★1,714 rev
PEAK OET Extended Life Blue 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
PEAK$18.964.8★1,669 rev
Subaru Coolant System Conditioner - SOA635071 - Genuine OEM
Subaru$7.174.6★1,342 rev
Zerex Asian Vehicle Blue Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
Zerex$18.064.8★6,227 rev
Newest
by launch datePEAK OET Extended Life Blue 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
PEAK$18.961,669 rev
Zerex Asian Vehicle Blue Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
Zerex$18.066,227 rev
Subaru Coolant System Conditioner - SOA635071 - Genuine OEM
Subaru$7.171,342 rev
Subaru Genuine Super Coolant Blue Prediluted SOA868V9272 1 Gallon Pre Mixed 50/50 2009 and Newer Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX
Subaru$41.871,714 rev
Trending
90-day click momentumPEAK OET Extended Life Blue 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
PEAK$18.964.8★
Zerex Asian Vehicle Blue Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
Zerex$18.064.8★
Subaru Genuine Super Coolant Blue Prediluted SOA868V9272 1 Gallon Pre Mixed 50/50 2009 and Newer Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX
Subaru$41.874.8★
Subaru Coolant System Conditioner - SOA635071 - Genuine OEM
Subaru$7.174.6★
What buyers say about subaru coolant
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Coolant – Works Perfectly”
“Good quality”
“much much cheaper”
“Works as advertised”
“Works great, valvoline is the way to go”
“Just a little extra protection”
“Lucky it didnt leak”
“This product has been helpful for our maintenance routine”
“helps keep the engine from overheating”
“I'm glad that it lasts long”
What buyers complain about
“wasting expensive products”
“inside package, does not appear to be coolant bottle, unsure how paper inside got wet,. again”
“but gets stuck stuff unstuck”
“they are not reliable”
“their was some leakage. from something somewhere”
“Product description deceptively fails to mention that this stuff is form 2010 Subaru's”
“Hard pass”
Top return reasons
Common questions
- Is subaru coolant profitable to sell on Amazon United States?
- The niche generates $138K/yr across 4 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the subaru coolant niche?
- 3 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in subaru coolant?
- Top complaints mined from reviews: Value For Money, Coolant, Jamming/Clogging. The return rate is 1.4%.
- When does demand for subaru coolant peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the subaru coolant niche?
- Listings span $7.17–$41.87; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 2,738 reviews — the moat a new listing must climb.