Is subaru cabin air filter profitable to sell on Amazon United States?

The niche generates $176K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the subaru cabin air filter niche?

18 brands and 43 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in subaru cabin air filter?

Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.1%.

When does demand for subaru cabin air filter peak?

Demand peaks in Jun–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the subaru cabin air filter niche?

Listings span $7.44–$29.78; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 6,382 reviews — the moat a new listing must climb.

subaru cabin air filter

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.09

avg listing price — sweet spot $15–$100

Price range

Good$7.44–$29.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.4%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$176K

$176K/yr · 109K searches

Review moat

Bad6,382.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, subaru cabin air filter is a $176K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

subaru cabin air filter market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $214K–$256K; units × avg price
Conversion rate: 9.4%
Avg BSR: #330
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.2%
Avg brand age: 38 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

23%

Bosch27%
Carory15%
Puroma13%
EPAuto11%
Capume6%
HengShine5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

Peak months: Jun, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top subaru cabin air filter search terms

subaru forester cabin air filter13K/yr +47.8%4.4% conv.
subaru cabin air filter14K/yr +20.8%5.9% conv.
2024 subaru crosstrek cabin air filter7K/yr +55.9%8.8% conv.
2020 subaru outback cabin air filter5K/yr +190.4%6.6% conv.
subaru crosstrek cabin air filter8K/yr +23.0%8.3% conv.
subaru outback cabin air filter8K/yr +3.6%10.1% conv.
2021 subaru crosstrek cabin air filter5K/yr +130.5%9.5% conv.
2024 subaru outback cabin air filter5K/yr +29.2%12.2% conv.
2025 subaru outback cabin air filter4K/yr +63.7%10.7% conv.
2019 subaru outback cabin air filter5K/yr +45.7%9.6% conv.

All search terms

Top subaru cabin air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOSCH 6092C HEPA Cabin Air Filter - Compatible with Select Subaru Ascent Crosstrek Impreza Legacy Outback Toyota C-HR Corolla Prius Prius AWD-e Prius Prime RAV4 RAV4 Prime Venza

Bosch$14.034.6★1,763 rev

Cabin Air Filter w/Activated Carbon for Subaru Outback (2020-2025) Crosstrek (2018-2023) Ascent (2019-2025) Legacy (2020-2025) Impreza (2017-2023) OE# 72880-FL500 CF12436

Carory$13.124.5★23 rev

Capume for Cabin Air Filter JM880 Fits for Ascent 2019-2025 2026 Crosstrek 2018-26 Impreza 2017-2026 Legacy 2020-25 Outback 2020-2026 Forester 2025-2026 Replacement for 72880-FL00A 72880-FL500 CF12436

Capume$13.154.8★277 rev

Puroma Cabin Air Filter with Activated Carbon Compatible with CP285 CF10285 Toyota Camry RAV4 Highlander Corolla Sienna Tundra Prius 4Runner Subaru Outback Lexus Scion Land Rover Jaguar

Puroma$9.574.7★14,397 rev

EPAuto CP930 (CF10930) Cabin Air Filter Replacement for Subaru Forester (2009-2018) WRX (2012-2021) WRX STI (2013-2021) Impreza (2008-2016) Crosstrek XV Crosstrek (2013-2017)

EPAuto$14.624.7★3,528 rev

Newest

by launch date

8713958010 16546AA16A Cabin and Engine Air Filter Set for Crosstrek (2018-2024) for Outback2020-2026 for Legacy (2020-2025) for Ascent (2019-2026) for Impreza (2017-2026) for XV (2018-2022)

HengShine$20.6710 rev

1mo ago

Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Subaru Ascent 2019-2025 Crosstrek 2018-2023 Impreza 2017-2025 Legacy 2020-2025 Outback 2020-2025-CF12157&CA12295

ryvclim$23.4376 rev

8mo ago

Cabin Air Filter w/Activated Carbon for Subaru Outback (2020-2025) Crosstrek (2018-2023) Ascent (2019-2025) Legacy (2020-2025) Impreza (2017-2023) OE# 72880-FL500 CF12436

Carory$13.1223 rev

10mo ago

StaunchAuto Engine & Cabin Air Filter for 19-26 Subaru Ascent 2.4L/18-22 Subaru Crosstrek 2.0L/21-22 Crosstrek 2.5L Air filter for Car Replacement 72880FL00A 16546AA16A Automotive Accessories

StaunchAuto$24.35500 rev

10mo ago

COCOAUTO Engine & Cabin Air Filter Kit for Crosstrek (2018-2024) Outback (2020-2025 2026) Ascent (2019-2026) Impreza 2.0L Only (2017-2026) Legacy 2020-25 CA12295 16546AA16A 8713958010

COCOAUTO$28.1466 rev

1y ago

What buyers say about subaru cabin air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Fit like a glove”

Quality-Overall14%

“Excellent build quality”

Value For Money12%

“Can't beat the price”

Filtration12%

“Good quality filter”

Assembly/Installation10%

“ez to install”

Advertised Vs Actual Product4%

“Works as expected”

Ease Of Use2%

“Easy to use”

Efficiency2%

“Works well for a lot less”

Smell1%

“Smells great”

Maintenance And Repair1%

“it performs well for regular maintenance”

What buyers complain about

Filtration16%

“Engine air filter does not fit”

Size-Overall15%

“Too small”

Compatibility-Overall15%

“Not compatible”

Smell7%

“Foul smell”

Advertised Vs Actual Product4%

“Inaccurate description”

Assembly/Installation3%

“Does not stay installed”

Strength2%

“easy to break”

Quality-Overall2%

“Flimsy cheap air filter”

Functionality-Overall2%

“Forester 24, doesn't snap”

Value For Money2%

“Oh yeah, I was trying to avoid the exorbitantly high price of he OEM filter :”

Top return reasons

Size-Overall51%

Compatibility-Overall23%

Filtration11%

Value For Money4%

Advertised Vs Actual Product3%

Defective Material/Parts1%

Product Condition1%

Quality-Overall1%

Assembly/Installation1%

Functionality-Overall1%

Common questions

Is subaru cabin air filter profitable to sell on Amazon United States?: The niche generates $176K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the subaru cabin air filter niche?: 18 brands and 43 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in subaru cabin air filter?: Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.1%.
When does demand for subaru cabin air filter peak?: Demand peaks in Jun–Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the subaru cabin air filter niche?: Listings span $7.44–$29.78; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 6,382 reviews — the moat a new listing must climb.