Is stick ups air freshener profitable to sell on Amazon United States?

The niche generates $158K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +47.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the stick ups air freshener niche?

8 brands and 73 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in stick ups air freshener?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.3%.

When does demand for stick ups air freshener peak?

Demand peaks in Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the stick ups air freshener niche?

Listings span $2.16–$12.83; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 5,815 reviews — the moat a new listing must climb.

stick ups air freshener

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.16–$12.83) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+47.0%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 182K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,815.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.46

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad$2.16–$12.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, stick ups air freshener is a $158K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

stick ups air freshener market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $169K–$212K; units × avg price
Conversion rate: 10.3%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 7.2%
Avg brand age: 53 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Air Wick61%
Febreze14%
Clorox8%
Ellis Harper5%
AIRNINJA4%
Munchkin4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.3×

Open Trend

Top stick ups air freshener search terms

stick ups air freshener48K/yr +30.3%7.6% conv.
stick on air freshener23K/yr +37.0%7.0% conv.
trash can air freshener stick on lid13K/yr +169.9%7.8% conv.
stick up air fresheners12K/yr +52.7%7.7% conv.
stick on air freshener for trash can13K/yr +21.5%8.4% conv.
air wick stick ups12K/yr +36.6%8.0% conv.
stick ups11K/yr +41.1%8.0% conv.
garbage can air fresheners stick on6K/yr +204.6%10.2% conv.
air freshener stick on7K/yr +45.0%7.4% conv.
stickups air freshener5K/yr +44.9%9.0% conv.

All search terms

Top stick ups air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Air Wick Stick Ups Air Freshener Sparkling Citrus 2 Count

Air Wick$2.163.9★15,112 rev

Febreze Trash Odor Fighter Trash Can Air Freshener Stick-On Deodorizer for Garbage Cans Diaper Pails Works with Scented Trash Bags Fresh Lemon and Linen & Sky Scents 2 Holders + 2 Refills

Febreze$10.644.5★1,700 rev

Air Wick Stick Ups Car Air Freshener Crisp Breeze (Packaging May Vary) 3pk with 2ct each

Air Wick$8.884.0★3,406 rev

Clorox Fraganzia Stick-On Gel Fresheners Lavender with Eucalyptus Trash Can Deodorizer Up to 30 Days Scent Odor Absorber Kitchen Bathroom Closet No Plug or Batteries 0.12 FL OZ 6 Count Fresh Scent

Clorox$5.993.9★2,474 rev

Air Wick Stick Ups Air Freshener Lavender & Chamomile 2.1 Ounce

Air Wick$4.063.9★15,112 rev

Newest

by launch date

Febreze Trash Odor Fighter Trash Can Air Freshener Stick-On Deodorizer for Garbage Cans Diaper Pails Works with Scented Trash Bags Fresh Lemon and Linen & Sky Scents 2 Holders + 2 Refills

Febreze$10.641,700 rev

2mo ago

10 Pack Trash Can Deodorizer Citrus Scent Stick-On Gel Air Freshener Up to 30 Days Long Lasting Odor Absorber for Kitchen Garbage Bin Bathroom Diaper Pail Closet Each 0.176 Oz

AQUA BLANCE$9.9748 rev

6mo ago

ARM & HAMMER Fresh Effects Odor Neutralizing Baking Soda Pouches Long-Lasting Fragrance-Free Odor Absorber for Shoes Cars Home & Small Spaces 5 Count

Arm & Hammer$9.97682 rev

11mo ago

Trash Ninja Trash Can Deodorizer Stick-On Air Freshener with Activated Charcoal and Fresh Ocean Scent for Kitchen Bathroom Fridge Dumpster and Trash Compactor Smell Removal

Ellis Harper$9.992,329 rev

1y ago

Trash Ninja Trash Odor Eliminator Long-Lasting Citrus Scent Deodorizer with Activated Charcoal Stick-On Freshener for Garbage Can Fridge Bathroom Kitchen and Diaper Pail Odors

Ellis Harper$9.962,329 rev

1y ago

What buyers say about stick ups air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Fresh scent”

Quality-Overall6%

“Great product and very simple to use”

Ease Of Use5%

“easy to place”

Efficiency4%

“It does work”

Adhesion/Stickiness4%

“Very good adhesive”

Advertised Vs Actual Product4%

“As described”

Value For Money3%

“Good deal”

Assembly/Installation3%

“Installation was quick”

Freshness2%

“freshness stays consistent”

Durability1%

“Overall, this is an effective, easy-to-use product with good longevity”

What buyers complain about

Smell43%

“Very faint smell”

Adhesion/Stickiness11%

“Not very sticky”

Functionality-Overall7%

“Doesnt work very well”

Value For Money6%

“Not worth it”

Durability5%

“Didn't last”

Size-Overall3%

“Very small”

Ease Of Use1%

“I can't remove it”

Quality-Overall1%

“Poor product”

Advertised Vs Actual Product1%

“The picture and description for this product is misleading”

Strength1%

“Too weak”

Top return reasons

Size-Overall42%

Smell25%

Advertised Vs Actual Product7%

Adhesion/Stickiness6%

Functionality-Overall6%

Leak-Proof4%

Compatibility-Overall2%

Value For Money1%

Product Condition1%