Steering Wheel Tray
FailThe top 5 products take 81% of clicks, so Steering Wheel Tray is a Fail.
- Flapen Score
- 49 / 100Ranks 3,500 of 7,287 Automotive niches · on the category median49
- Market size
- $1.1M/yr1.7M searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 81%top-5 click share · 11 brands · 23 sellers
Flapen Score
Steering Wheel Tray against its category
The dotted line is the Automotive average. Past it, Steering Wheel Tray is stronger. Inside it, weaker.
Market
The Steering Wheel Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Steering Wheel Tray 1.7M times last year and spent an estimated $1.1M. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- December1.3× the quietest month
- Top search term
- steering wheel tray224K searches a year
02 · Price
A sale here is worth $26.99.
Listings sell for $26.99 on average, from $8.18 to $49.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $26.99 that is $81K to $108K a year per listing.
- Average price
- $26.99inside the $15 to $100 sweet spot
- Price range
- $8.18–$49.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $81K–$108K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Consoles & Organizers. It carries 2,096 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #114in Consoles & Organizers
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Steering Wheel Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
14%
- Brand 136%
- Brand 215%
- Brand 314%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 14%)
Demand
Steering Wheel Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Steering Wheel Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steering wheel tray224K/yr
- car tray189K/yr
- car desk166K/yr
- car table175K/yr
- car food tray142K/yr
- car table tray94K/yr
- car trays for eating114K/yr
- car laptop desk72K/yr
- car desk for laptop85K/yr
- steering wheel desk69K/yr
Reviews and returns
What reviews say buyers love and hate about Steering Wheel Tray
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steering Wheel Tray questions
Answered from the same tracked data.









