Steering Column

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

1.7%

Market size, estimated

$392Ka year

Peak month

March1.2× the quietest month

Top search term

steering shaft90K searches a year

Listings sell for $90.04 on average, from $4.42 to $469.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $90.04 that is $0 to $9K a year per listing.

Average price

$90.04inside the $15 to $100 sweet spot

Price range

$4.42–$469.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

4.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #10,397 within Body & Trim. It carries 100 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

90%

Out of stock, average day

9.0%

Average rank

#10,397in Body & Trim

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

100per listing

Listings tracked

269

37 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

37

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months