Starting Fluid

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

12.8%

Market size, estimated

$710Ka year

Peak month

April1.6× the quietest month

Top search term

starting fluid119K searches a year

Listings sell for $19.34 on average, from $5.28 to $41.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $19.34 that is $97K to $116K a year per listing.

Average price

$19.34inside the $15 to $100 sweet spot

Price range

$5.28–$41.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

5,000–6,000

Revenue per listing a year

$97K–$116K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #38 within Oils & Fluids. It carries 2,162 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#38in Oils & Fluids

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,162per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

104 months