Starlight Floor Mats
FailDemand is soft, at -33.1% this quarter, so Starlight Floor Mats is a Fail.
- Flapen Score
- 38 / 100Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 4938
- Market size
- $59K/yr69K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 15 sellers
Flapen Score
Starlight Floor Mats against its category
The dotted line is the Automotive average. Past it, Starlight Floor Mats is stronger. Inside it, weaker.
Market
The Starlight Floor Mats market on Amazon at a glance
Shoppers on Amazon United States searched for Starlight Floor Mats 69K times last year and spent an estimated $59K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $59Ka year
- Top search term
- starlight floor mats33K searches a year
02 · Price
A sale here is worth $128.73.
Listings sell for $128.73 on average, from $37.13 to $174.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.73 that is $0 to $13K a year per listing.
- Average price
- $128.73above the $15 to $100 sweet spot
- Price range
- $37.13–$174.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #6,036 within Floor Mats & Cargo Liners. It carries 17 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 69%
- Out of stock, average day
- 18.1%
- Average rank
- #6,036in Floor Mats & Cargo Liners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 17per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Starlight Floor Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
15
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
23%
- Brand 118%
- Brand 215%
- Brand 314%
- Brand 412%
- Brand 510%
- Brand 68%
Demand
Starlight Floor Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9× · 7 of 12 months tracked
Search terms
Top Starlight Floor Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- starlight floor mats33K/yr
- starlight floor mats for car11K/yr
- star light floor mats for car10K/yr
- starlight car mats9K/yr
- starlight mats4K/yr
- star light car mats3K/yr
Reviews and returns
What reviews say buyers love and hate about Starlight Floor Mats
We read the reviews and the return reasons for every product selling here.
“one of the mats for the front doesnt show red pink”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starlight Floor Mats questions
Answered from the same tracked data.









