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Starlight Floor Mats

Fail

Demand is soft, at -33.1% this quarter, so Starlight Floor Mats is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$59K/yr69K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
60%top-5 click share · 12 brands · 15 sellers

Flapen Score

Starlight Floor Mats against its category

The dotted line is the Automotive average. Past it, Starlight Floor Mats is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starlight Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Starlight Floor Mats 69K times last year and spent an estimated $59K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Top search term
starlight floor mats33K searches a year

02 · Price

A sale here is worth $128.73.

Listings sell for $128.73 on average, from $37.13 to $174.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.73 that is $0 to $13K a year per listing.

Average price
$128.73above the $15 to $100 sweet spot
Price range
$37.13–$174.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #6,036 within Floor Mats & Cargo Liners. It carries 17 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
69%
Out of stock, average day
18.1%
Average rank
#6,036in Floor Mats & Cargo Liners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
17per listing
Listings tracked
16

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Starlight Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 68%

Demand

Starlight Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9× · 7 of 12 months tracked

Search terms

Top Starlight Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starlight floor mats33K/yr
  • starlight floor mats for car11K/yr
  • star light floor mats for car10K/yr
  • starlight car mats9K/yr
  • starlight mats4K/yr
  • star light car mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Starlight Floor Mats

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Color”
2.8%of orders come back
“one of the mats for the front doesnt show red pink”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Starlight Floor Mats questions

Answered from the same tracked data.