Is spark plugs motorcraft profitable to sell on Amazon United States?

The niche generates $21K/yr across 35 tracked products. 90-day search growth is -24.7%. Flapen's verdict: Skip it (33/100).

How competitive is the spark plugs motorcraft niche?

11 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in spark plugs motorcraft?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.

What does it cost to enter the spark plugs motorcraft niche?

Listings span $4.83–$161.70; the average listing price is $59.56 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.

spark plugs motorcraft

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Avg price

Great$59.56

avg listing price — sweet spot $15–$100

Review moat

Good573.91

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.83–$161.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 63K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, spark plugs motorcraft is a $21K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

spark plugs motorcraft market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $89K–$119K; units × avg price
Conversion rate: 0.6%
Avg BSR: #466
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.7%
Avg brand age: 48 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

Motorcraft44%
Ford24%
MAS15%
OVERSTOCKDIRECT4%
A-Premium3%
ENA3%
Open — no brand owns it (5 brands, 7%)

Demand

Weekly Amazon search volume, last 19 weeks — -24.7% search growth over the last 90 days.

Open Trend

Top spark plugs motorcraft search terms

spark plugs motorcraft18K/yr -24.5%0.9% conv.
ford f150 spark plugs6K/yr -26.8%0.5% conv.
motor craft spark plug5K/yr -3.2%0.4% conv.
f150 spark plugs7K/yr -26.3%1.2% conv.
ford motorcraft spark plugs5K/yr +20.6%0.2% conv.
ford oem spark plugs8K/yr -19.3%0.5% conv.
motorcraft spark plug4K/yr -10.9%1.7% conv.
ford spark plugs3K/yr +10.7%0.4% conv.
motorcraft spark plugs f1507K/yr -76.7%0.4% conv.

All search terms

Top spark plugs motorcraft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Motorcraft SP548 Spark Plug Set of 8 For Ford Mustang F-150 2011-2017

Ford$45.764.7★743 rev

Motorcraft Spark Plug - SP589

Motorcraft$7.414.6★120 rev

Pack of 8 Genuine Motorcraft Spark Plug SP-479 AGSF22WM

Motorcraft$41.434.7★2,959 rev

Pack of 8 Genuine Motorcraft Spark Plug SP-493 AGSF32PM

Motorcraft$44.334.7★2,314 rev

MAS Set of 8 Ignition Coil DG508 & Motorcraft Spark Plug SP479 Compatible with Ford 5.4L V8 Expedition F-150 F-250 Super Duty Expedition Lincoln Navigator AGSF22WM

MAS$92.424.5★5,613 rev

Newest

by launch date

MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6

MAS$121.696 rev

1y ago

MAS Set of 6 Ignition Coil Pack & 6Pcs Motorcraft Platinum Spark Plug SP589 Compatible with Lincoln MKS MKT MKX MKZ Ford Edge Flex Fusion Taurus 3.7 3.5 V6 Replacement for UF553 5C1652 DG520

MAS$122.7088 rev

2y ago

A-Premium Iridium Platinum Spark Plugs Compatible with Ford F-150 2011-2019 Explorer 2013-2019 Transit-150 Transit-250 Transit-350 Transit-350 HD Taurus Expedition Flex Pack of 6

A-Premium$26.85215 rev

2y ago

Motorcraft Spark Plug - SP589

Motorcraft$7.41120 rev

4y ago

OverstockDirect Genuine OEM SP530X Iridium Spark Plugs (4 pack) AYFS32YRX

OVERSTOCKDIRECT$43.54159 rev

4y ago

What buyers say about spark plugs motorcraft

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Worth it”

Quality-Overall20%

“Excellent product vehicle is”

Size-Overall13%

“Correct fit”

Advertised Vs Actual Product9%

“Works as intended”

Socket/Port/Plug9%

“Good plugs”

Efficiency6%

“Works well”

Assembly/Installation6%

“Easy to install”

Durability3%

“Reliable”

Correct Contents3%

“Good Parts”

Maintenance And Repair2%

“Car repair”

What buyers complain about

Quality-Overall18%

“Poor handling of product”

Size-Overall11%

“Too tall to fit under fuel rail”

Durability9%

“Didnt last”

Product Condition7%

“used and broken”

Value For Money7%

“Injectors are expensive”

Socket/Port/Plug7%

“2 of the plugs were defective”

Compatibility-Overall7%

“Did not fit 2010 4.6 L V8”

Advertised Vs Actual Product5%

“They don't look anything like the picture”

Defective Material/Parts4%

“Car parts”

Fuel Efficiency3%

“would shudder when you got on the gas”

Top return reasons

Size-Overall39%

Compatibility-Overall20%

Defective Material/Parts10%

Product Condition6%

Functionality-Overall5%

Socket/Port/Plug5%