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Sound Insulation

Fail

The top 5 brands take 96% of clicks, so Sound Insulation is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$49K/yr13K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 48 sellers

Flapen Score

Sound Insulation against its category

The dotted line is the Automotive average. Past it, Sound Insulation is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sound Insulation market on Amazon at a glance

Shoppers on Amazon United States searched for Sound Insulation 13K times last year and spent an estimated $49K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
3.5%
Market size, estimated
$49Ka year
Peak month
August2.1× the quietest month
Top search term
dynamat xtreme5K searches a year

02 · Price

A sale here is worth $107.36.

Listings sell for $107.36 on average, from $15.11 to $303.08. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $107.36 that is $0 to $11K a year per listing.

Average price
$107.36above the $15 to $100 sweet spot
Price range
$15.11–$303.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Body & Trim. It carries 2,061 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#115in Body & Trim
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,061per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sound Insulation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

48

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 170%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sound Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Sound Insulation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dynamat xtreme5K/yr
  • dynamat heat shield4K/yr
  • dynamat extreme4K/yr

Reviews and returns

What reviews say buyers love and hate about Sound Insulation

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sound Insulation questions

Answered from the same tracked data.