Is sopami profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 17 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the sopami niche?

3 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sopami?

Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Quality-Overall. The return rate is 1.2%.

When does demand for sopami peak?

Demand peaks in Feb–Mar–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the sopami niche?

Listings span $12.18–$36.32; the average listing price is $23.64 (sweet spot $15–$100). The average incumbent carries 6,378 reviews — the moat a new listing must climb.

sopami

Worth a look

Shows a sweet-spot price point ($23.64 avg), but soft demand (-63.9% this quarter) keeps it on the watch list.

Avg price

Incredible$23.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$12.18–$36.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 1.1M searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,377.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-63.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sopami is a $1.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sopami market data

Units sold / yr: 50K–60K; avg 5,000–6,000/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 5.2%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.8%
Avg brand age: 29 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

SOPAMI96%
CERAKOTE2%
SHINE ARMOR2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top sopami search terms

sopami car coating spray557K/yr -64.8%6.1% conv.
sopami265K/yr -54.9%3.4% conv.
sopami quick effect coating agent82K/yr -71.4%4.3% conv.
sopami spray28K/yr -63.3%2.4% conv.
sopami car coating43K/yr -86.9%3.6% conv.
sopani car coating spray16K/yr -54.5%5.4% conv.
soapami10K/yr -42.4%4.1% conv.
sopam9K/yr -61.9%2.0% conv.
soapami car coating spray9K/yr -67.3%5.4% conv.
sopami reviews12K/yr -72.6%1.3% conv.

All search terms

Top sopami products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOPAMI Ceramic Coating Spray (2 Pack) Hydrophobic Car Wax for High Gloss Paint Protection Water Beading Sealant and Quick Detailer for Paint Glass Plastic and Metal

SOPAMI$28.433.8★320 rev

Sopami Ceramic Spray Coating High Shine Car Wax

SOPAMI$29.403.9★890 rev

Sopami Car Coating Spray Quick Effect Coating Agent Car Scratch Wax Polish Spray Waterless Wash Quickly Coat Car Wax Oil Film Emulsion Glass Cleaner with towel for All Car (2 pcs)

SOPAMI$28.974.0★784 rev

Sopami Car Coating Spray MultiPurpose Quick Coating Spray

SOPAMI$22.034.0★784 rev

SOPAMI Car Coating Spray Ceramic Spray Coating 17.6 oz with Towel (2 Pack)

SOPAMI$28.454.0★189 rev

Newest

by launch date

SOPAMI Disposable Snap Grip MiniMop Sweep for Wall Cleaner Pet Hair Removal

SOPAMI$26.5773 rev

4mo ago

SOPAMI multi effect floor cleaning tablets 12 Counts Lemon Scent

SOPAMI$12.18252 rev

6mo ago

SOPAMI Washing Machine Cleaner Tablets 24-Pack Pet Owners 12 Month Supply

SOPAMI$19.80276 rev

6mo ago

SOPAMI Washer Cleaner Tablets 12-Pack deep clean Pet Hair & Odor Remover

SOPAMI$14.90276 rev

7mo ago

SOPAMI Car Ceramic Coating Spray

SOPAMI$21.7893 rev

8mo ago

What buyers say about sopami

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow18%

“Good shine”

Quality-Overall16%

“Excellent Product”

Ease Of Use15%

“Ease of application”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning7%

“It cleans well”

Efficiency6%

“It works great”

Paint Quality5%

“it gives the paint a smooth”

Value For Money5%

“Good price”

Smell3%

“Fresh scent”

Spray/Flow1%

“It sprays on easily”

What buyers complain about

Advertised Vs Actual Product20%

“False advertisement”

Functionality-Overall20%

“Did not work”

Quality-Overall6%

“Garbage product”

Brightness/Shine/Glow6%

“Not as shiny”

Paint Quality5%

“Will ruin ur paint”

Value For Money4%

“Should cheaper”

Spray/Flow3%

“Not an easy spray to use”

Ease Of Cleaning3%

“Did not clean well at all”

Durability2%

“not durable”

Water Resistance2%

“Does not play well with water”

Top return reasons

Advertised Vs Actual Product25%

Functionality-Overall24%

Leak-Proof7%

Paint Quality6%

Brightness/Shine/Glow6%

Spray/Flow5%