Soft Shackle

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

-24.0%

Conversion, latest week

5.3%

Market size, estimated

$504Ka year

Peak month

January1.8× the quietest month

Top search term

soft shackle218K searches a year

Listings sell for $29.11 on average, from $9.29 to $72.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.11 that is $7K to $15K a year per listing.

Average price

$29.11inside the $15 to $100 sweet spot

Price range

$9.29–$72.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #62 within Towing Products & Winches. It carries 506 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

13.4%

Average rank

#62in Towing Products & Winches

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

506per listing

Listings tracked

40

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months