Snowboard
FailDemand is soft, at -92.1% this quarter, so Snowboard is a Fail.
- Flapen Score
- 38 / 100Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 4938
- Market size
- $359K/yr2.9M searches / yr
- 90-day growth
- -92.1%search demand this quarter
- Competition
- 40%top-5 click share · 37 brands · 129 sellers
Flapen Score
Snowboard against its category
The dotted line is the Automotive average. Past it, Snowboard is stronger. Inside it, weaker.
Market
The Snowboard market on Amazon at a glance
Shoppers on Amazon United States searched for Snowboard 2.9M times last year and spent an estimated $359K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -92.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $359Ka year
- Peak month
- December24.1× the quietest month
- Top search term
- snowboard1.1M searches a year
02 · Price
A sale here is worth $110.85.
Listings sell for $110.85 on average, from $7.00 to $778.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $110.85 that is $28K to $55K a year per listing.
- Average price
- $110.85above the $15 to $100 sweet spot
- Price range
- $7.00–$778.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $28K–$55K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #156 within Protective Gear. It carries 8,731 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 86%
- Out of stock, average day
- 6.3%
- Average rank
- #156in Protective Gear
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 8,731per listing
- Listings tracked
- 58
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Snowboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tough Headwear Balaclava Ski Mask for Men and Women - Winter Shiesty Mask Cover - Cold Weather Full Face Masks - Snow Gear for Skiing Snowboarding Running & Motorcycle - Black
- Price
- $16.40
- Rating
- 4.6/5
- Reviews
- 28,271
- Age
- 10y ago

Bodyprox Protective Padded Shorts for Snowboard Skate and Ski 3D Protection for Hip Butt and Tailbone (Large) Black
- Price
- $33.71
- Rating
- 4.4/5
- Reviews
- 12,251
- Age
- 7y ago

COOLOO Ski Goggles 2 Pack Snow Goggles Snowboard Goggles for Men Women Kids - UV Protection Foam Anti-Scratch Dustproof
- Price
- $9.09
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 6y ago

rivmount Winter Waterproof Ski Snow Warm Gloves for Women Men Windproof Cold Weather Thermal with Touchscreen Fingers for Running Driving Cycling Hiking Biking Outdoor Sports Daily Work
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 4,645
- Age
- 1y ago

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 2,521
- Age
- 3y ago
Trending
estimated 90-day click momentum
GSOU SNOW Men Ski Suit One Piece Snowsuit Snowboard Jacket Waterproof Ski Jumpsuit Snow Outfit Windproof Insulated Winter Sports
- Price
- $123.08
- Rating
- 4.4/5
- Reviews
- 496
- Age
- 10mo ago

Mens Burton Custom X Camber Snowboard 162cm
- Price
- $778.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Mens Burton Process Snowboard 152cm
- Price
- $461.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

MONS Snowboard Protection Soft Cover Sleeve With Binding Open (M)
- Price
- $33.44
- Rating
- 4.7/5
- Reviews
- 512
- Age
- 5y ago

Bodyprox Protective Padded Shorts for Snowboard Skate and Ski 3D Protection for Hip Butt and Tailbone (Small) Black
- Price
- $33.01
- Rating
- 4.4/5
- Reviews
- 12,251
- Age
- 7y ago
Newest
by launch date
GSOU SNOW Men Ski Suit One Piece Snowsuit Snowboard Jacket Waterproof Ski Jumpsuit Snow Outfit Windproof Insulated Winter Sports
- Price
- $123.08
- Rating
- 4.4/5
- Reviews
- 496
- Age
- 10mo ago

Burton Cultivator Flat Top Snowboard 135cm Chain Link
- Price
- $361.84
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 11mo ago

Mens Burton Custom X Camber Snowboard 162cm
- Price
- $778.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

WHITESPACE Freestyle Shaun White Pro Snowboard All-Mountain Freestyle Camber High-Performance Carbon Construction
- Price
- $313.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago

Mens Burton Process Snowboard 159cm
- Price
- $396.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
37 falling
Sellers
129
Est. top-5 brand share
50%
Top 20: 85%
Est. top-5 click share
40%
Top 20: 69%
Open market
46%
- Bodyprox17%
- Tough Headwear12%
- COOLOO9%
- Burton7%
- rivmount5%
- ROXUN4%
Demand
Snowboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 24.1×
Search terms
Top Snowboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snowboard1.1M/yr
- skis184K/yr
- skiing98K/yr
- snowboarding149K/yr
- snow gear134K/yr
- snowboard accessories128K/yr
- ski accessories115K/yr
- snowboarding gear169K/yr
- snowboard gear85K/yr
- snowboarding accessories79K/yr
Reviews and returns
What reviews say buyers love and hate about Snowboard
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









