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Snow Joe Scraper

Fail

Demand is soft, at -96.3% this quarter, so Snow Joe Scraper is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$368K/yr747K searches / yr
90-day growth
-96.3%search demand this quarter
Competition
74%top-5 click share · 3 brands · 26 sellers

Flapen Score

Snow Joe Scraper against its category

The dotted line is the Automotive average. Past it, Snow Joe Scraper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Joe Scraper market on Amazon at a glance

Shoppers on Amazon United States searched for Snow Joe Scraper 747K times last year and spent an estimated $368K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
747K
Growth, 90 days vs prior 90
-96.3%
Conversion, latest week
0.3%
Market size, estimated
$368Ka year
Top search term
snow joe334K searches a year

02 · Price

A sale here is worth $145.04.

Listings sell for $145.04 on average, from $24.88 to $333.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $145.04 that is $73K to $109K a year per listing.

Average price
$145.04above the $15 to $100 sweet spot
Price range
$24.88–$333.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$73K–$109K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #296 within Snow & Ice. It carries 1,883 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
14%
Out of stock, average day
23.1%
Average rank
#296in Snow & Ice
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,883per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Snow Joe Scraper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 31%
  • Brand 41%

Search terms

Top Snow Joe Scraper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow joe334K/yr
  • snow joe shovel136K/yr
  • snowjoe54K/yr
  • snow joe snow shovel20K/yr
  • snow joe cordless snow shovel26K/yr
  • snow joe snow broom23K/yr
  • snowjoe snow shovel22K/yr
  • sno joe7K/yr
  • snow joe electric shovel14K/yr
  • snowjoe snow brush12K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Joe Scraper

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
0.5%of orders come back
“Broken after one use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Snow Joe Scraper questions

Answered from the same tracked data.