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Snow Broom

Fail

Demand is soft, at -96.6% this quarter, so Snow Broom is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$908K/yr1.1M searches / yr
90-day growth
-96.6%search demand this quarter
Competition
71%top-5 click share · 5 brands · 20 sellers

Flapen Score

Snow Broom against its category

The dotted line is the Automotive average. Past it, Snow Broom is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Broom market on Amazon at a glance

Shoppers on Amazon United States searched for Snow Broom 1.1M times last year and spent an estimated $908K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $908K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-96.6%
Conversion, latest week
0.8%
Market size, estimated
$908Ka year
Peak month
February85.1× the quietest month
Top search term
snow joe334K searches a year

02 · Price

A sale here is worth $104.44.

Listings sell for $104.44 on average, from $16.43 to $287.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $104.44 that is $131K to $157K a year per listing.

Average price
$104.44above the $15 to $100 sweet spot
Price range
$16.43–$287.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$131K–$157K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #952 within Snow & Ice. It carries 1,766 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
21%
Out of stock, average day
23.3%
Average rank
#952in Snow & Ice
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,766per listing
Listings tracked
14

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Snow Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

20

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 24%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Snow Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 85.1×

Search terms

Top Snow Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow joe334K/yr
  • snow joe shovel136K/yr
  • snow broom218K/yr
  • snowjoe54K/yr
  • snow broom for car99K/yr
  • snow joe snow shovel20K/yr
  • snow joe cordless snow shovel26K/yr
  • snow rake for car32K/yr
  • snow joe snow broom23K/yr
  • foam snow brush36K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Broom

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
0.9%of orders come back
“Broken after one use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Snow Broom questions

Answered from the same tracked data.