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Snap on Scanner

Fail

Products sell for $528.64 on average, outside the sweet spot, so Snap on Scanner is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$3.5M/yr794K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
38%top-5 click share · 6 brands · 30 sellers

Flapen Score

Snap on Scanner against its category

The dotted line is the Automotive average. Past it, Snap on Scanner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snap on Scanner market on Amazon at a glance

Shoppers on Amazon United States searched for Snap on Scanner 794K times last year and spent an estimated $3.5M. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
794K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.8%
Market size, estimated
$3.5Ma year
Peak month
November5.0× the quietest month
Top search term
launch scanner236K searches a year

02 · Price

A sale here is worth $528.64.

Listings sell for $528.64 on average, from $27.01 to $2367.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $528.64 that is $53K to $132K a year per listing.

Average price
$528.64above the $15 to $100 sweet spot
Price range
$27.01–$2367.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$53K–$132K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #603 within Diagnostic, Test & Measurement Tools. It carries 2,415 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#603in Diagnostic, Test & Measurement Tools
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,415per listing
Listings tracked
49

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Snap on Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Snap on Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Snap on Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • launch scanner236K/yr
  • launch x431136K/yr
  • launch69K/yr
  • launch x431 pro elite59K/yr
  • scanner launch26K/yr
  • launch x431 pro28K/yr
  • launch scan tool30K/yr
  • scan tool with brake service mode27K/yr
  • epb service tool16K/yr
  • transmission relearn scan tool18K/yr

Reviews and returns

What reviews say buyers love and hate about Snap on Scanner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
6.2%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Snap on Scanner questions

Answered from the same tracked data.