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Small Waterproof Pouch

Fail

Shoppers spend an estimated $56K a year here, so Small Waterproof Pouch is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$56K/yr149K searches / yr
90-day growth
+89.7%search demand this quarter
Competition
73%top-5 click share · 11 brands · 23 sellers

Flapen Score

Small Waterproof Pouch against its category

The dotted line is the Automotive average. Past it, Small Waterproof Pouch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Waterproof Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Small Waterproof Pouch 149K times last year and spent an estimated $56K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +89.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+89.7%
Conversion, latest week
2.7%
Market size, estimated
$56Ka year
Top search term
small waterproof pouch44K searches a year

02 · Price

A sale here is worth $13.64.

Listings sell for $13.64 on average, from $6.43 to $22.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.64 that is $1K to $3K a year per listing.

Average price
$13.64under the $15 to $100 sweet spot
Price range
$6.43–$22.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Key Shells. It carries 3,105 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#302in Key Shells
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,105per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Small Waterproof Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Brand 147%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Search terms

Top Small Waterproof Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small waterproof pouch44K/yr
  • clear waterproof bag17K/yr
  • waterproof key holder18K/yr
  • waterproof key fob holder7K/yr
  • waterproof pouch for beach bag6K/yr
  • waterproof clear bag8K/yr
  • waterproof small pouch8K/yr
  • swim pouch6K/yr
  • waterproof key pouch9K/yr
  • waterproof phone and wallet pouch6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Waterproof Pouch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Water Resistance”
4.8%of orders come back
“Phone got wet”
A buyer, on “Water Resistance”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Waterproof Pouch questions

Answered from the same tracked data.