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Skwinkles Mexican Candy

Fail

The top 5 brands take 94% of clicks, so Skwinkles Mexican Candy is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$116K/yr167K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
42%top-5 click share · 8 brands · 225 sellers

Flapen Score

Skwinkles Mexican Candy against its category

The dotted line is the Automotive average. Past it, Skwinkles Mexican Candy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skwinkles Mexican Candy market on Amazon at a glance

Shoppers on Amazon United States searched for Skwinkles Mexican Candy 167K times last year and spent an estimated $116K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.0%
Market size, estimated
$116Ka year
Peak month
December2.1× the quietest month
Top search term
lucas161K searches a year

02 · Price

A sale here is worth $34.83.

Listings sell for $34.83 on average, from $4.64 to $222.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.83 that is $3K to $9K a year per listing.

Average price
$34.83inside the $15 to $100 sweet spot
Price range
$4.64–$222.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,087 within Oils & Fluids. It carries 4,540 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,087in Oils & Fluids
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,540per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Skwinkles Mexican Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

225

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

3%

  • Brand 141%
  • Brand 237%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Skwinkles Mexican Candy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Skwinkles Mexican Candy

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Product leaked all over the inside of the box”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Skwinkles Mexican Candy questions

Answered from the same tracked data.