Is silicone license plate frame profitable to sell on Amazon United States?

The niche generates $202K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (42/100).

How competitive is the silicone license plate frame niche?

10 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in silicone license plate frame?

Top complaints mined from reviews: Size-Overall, Mounting, Thickness. The return rate is 2.6%.

When does demand for silicone license plate frame peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silicone license plate frame niche?

Listings span $5.93–$19.82; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 9,482 reviews — the moat a new listing must climb.

silicone license plate frame

Skip it

A deep review moat (9,482 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Market size

Okay$202K

$202K/yr · 247K searches

Avg price

Okay$10.63

avg listing price — sweet spot $15–$100

Price range

Okay$5.93–$19.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad9,481.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, silicone license plate frame is a $202K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

silicone license plate frame market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $213K–$266K; units × avg price
Conversion rate: 7.7%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Aujen49%
Rightcar Solutions22%
QiqaMole7%
JOKIT6%
XCLPF6%
ZOMETUO4%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silicone license plate frame search terms

silicone license plate frame114K/yr +12.1%7.6% conv.
silicone license plate frames17K/yr +299.3%5.8% conv.
rubber license plate frame22K/yr +15.1%10.1% conv.
silicone license plate holder20K/yr -11.2%6.5% conv.
black silicone license plate frame13K/yr +34.4%10.4% conv.
silicone license plate frame 2 pack10K/yr +63.1%9.6% conv.
license plate frames silicone11K/yr -0.3%5.2% conv.
license plate frame silicone8K/yr -0.6%5.7% conv.
silicone license plate6K/yr +19.6%8.0% conv.
rubber license plate holder6K/yr +23.7%7.5% conv.

All search terms

Top silicone license plate frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories

Aujen$11.054.7★33,483 rev

Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 1 Pack

Rightcar Solutions$10.014.6★16,985 rev

Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)

Aujen$7.354.7★33,483 rev

Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal

Aujen$9.354.6★6,456 rev

2 Pack Silicone License Plate Frames Black Car Plate Frame Holder Universal US Front & Rear Truck Frame Protector Mounting Kit Accessories Rust Proof Rattle Proof Weather Proof (Black)

JOKIT$8.544.6★415 rev

Newest

by launch date

2Pack Premium Matte Black Silicone License Plate Frames License Plate Holder ZOMETUO Universal Car License Plate Frame Cover for Women/Man Brackets Rust-Proof Weather & Rattle-Proof

ZOMETUO$7.0093 rev

5mo ago

GaRhomxy Silicone License Plate Frames 2 Pack Black License Plate Frame Easy to Install Universal US License Plate Holder Rust Proof Weatherproof & Rattle-Proof Car Exterior Accessories

GaRhomxy$9.3491 rev

9mo ago

License Plate Anti Rattle Pads 2 Pack - EVA Foam Shockproof Padding for Noise Reduction & Protection Universal Fit 12x6 US Cars/SUVs (Pads)

NJNYLLC$9.2059 rev

12mo ago

2 Pack Silicone License Plate Frames Black Car Plate Frame Holder Universal US Front & Rear Truck Frame Protector Mounting Kit Accessories Rust Proof Rattle Proof Weather Proof (Black)

JOKIT$8.54415 rev

1y ago

Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 2 Pack

Rightcar Solutions$19.8216,985 rev

2y ago

What buyers say about silicone license plate frame

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“easy to fit”

Quality-Overall16%

“Excellent Product”

Assembly/Installation12%

“Smooth install”

Advertised Vs Actual Product9%

“Exactly what I expected”

Value For Money6%

“Excellent value”

Ease Of Use5%

“Easy to use”

Durability3%

“Flexible and durable”

Paint Quality3%

“Great Paint protection”

Design-Overall3%

“Looks sleek”

Efficiency2%

“Works fine for our new Toyota”

What buyers complain about

Size-Overall18%

“Did not fit”

Mounting8%

“Screws were not included”

Thickness5%

“Thin rubber”

Quality-Overall5%

“Not the best quality”

Ease Of Use4%

“super hard to put on”

Material Quality4%

“Material felt cheap”

Advertised Vs Actual Product4%

“DOES NOT FIT AS ADVERTISED”

Strength4%

“Seem Flimsy”

Assembly/Installation3%

“Ripped on installation”

Rusts/Corrodes2%

“Okay, screw rust”

Top return reasons

Size-Overall39%

Compatibility-Overall9%

Material Quality6%

Advertised Vs Actual Product6%

Strength5%

Mounting5%

Value For Money4%

Functionality-Overall3%

Quality-Overall3%

Assembly/Installation2%

Common questions

Is silicone license plate frame profitable to sell on Amazon United States?: The niche generates $202K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (42/100).
How competitive is the silicone license plate frame niche?: 10 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in silicone license plate frame?: Top complaints mined from reviews: Size-Overall, Mounting, Thickness. The return rate is 2.6%.
When does demand for silicone license plate frame peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the silicone license plate frame niche?: Listings span $5.93–$19.82; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 9,482 reviews — the moat a new listing must climb.