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Side Mirror

Maybe

The top 5 products take only 10% of clicks. But demand is soft, at -19.9% this quarter, so Side Mirror is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 7,287 Automotive niches · +14 vs the category median of 49
Market size
$3.0M/yr1.5M searches / yr
90-day growth
-19.9%search demand this quarter
Competition
10%top-5 click share · 80 brands · 177 sellers

Flapen Score

Side Mirror against its category

The dotted line is the Automotive average. Past it, Side Mirror is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Side Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for Side Mirror 1.5M times last year and spent an estimated $3.0M. The top 5 brands take 41% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
1.9%
Market size, estimated
$3.0Ma year
Peak month
October1.6× the quietest month
Top search term
tow mirrors301K searches a year

02 · Price

A sale here is worth $101.83.

Listings sell for $101.83 on average, from $6.97 to $536.70. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $101.83 that is $10K to $25K a year per listing.

Average price
$101.83above the $15 to $100 sweet spot
Price range
$6.97–$536.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #303 within Towing Products & Winches. It carries 712 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#303in Towing Products & Winches
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
712per listing
Listings tracked
264

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Side Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

80 falling

Sellers

177

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

10%

Top 20: 31%

Open market

60%

  • Brand 113%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Side Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Side Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tow mirrors301K/yr
  • passenger side mirror244K/yr
  • driver side mirror189K/yr
  • towing mirrors105K/yr
  • passenger side mirror replacement94K/yr
  • driver side mirror replacement89K/yr
  • truck mirrors71K/yr
  • automotive exterior mirrors61K/yr
  • side mirror replacement83K/yr
  • passenger mirror57K/yr

Reviews and returns

What reviews say buyers love and hate about Side Mirror

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Side Mirror questions

Answered from the same tracked data.