Is shurflo profitable to sell on Amazon United States?

The niche generates $841K/yr across 7 tracked products. 90-day search growth is +49.2%. Flapen's verdict: Skip it (49/100).

How competitive is the shurflo niche?

4 brands and 30 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in shurflo?

Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 2.5%.

When does demand for shurflo peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the shurflo niche?

Listings span $43.09–$122.38; the average listing price is $81.50 (sweet spot $15–$100). The average incumbent carries 1,963 reviews — the moat a new listing must climb.

shurflo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$81.50

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$841K

$841K/yr · 138K searches

Price range

Good$43.09–$122.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.2%

90-day search growth — must beat 0% to launch

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,963.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, shurflo is a $841K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

shurflo market data

Units sold / yr: 13K–15K; avg 2,500–3,000/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 7.5%
Avg BSR: #537
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.5%
Avg brand age: 54 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

SHURFLO49%
00033%
PowerMax16%
ECO-WORTHY3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top shurflo search terms

shurflo rv water pump23K/yr +44.5%4.7% conv.
shurflo 4008-101-a65 rv water pump22K/yr +56.4%10.5% conv.
shurflo water pump15K/yr +50.5%1.7% conv.
shurflo 4008-101-a6510K/yr +59.8%10.9% conv.
shurflo 40089K/yr +39.8%5.9% conv.
shurflo pump7K/yr +65.1%1.0% conv.
shurflo water pump 12v13K/yr +15.5%2.5% conv.
shurflo9K/yr +31.6%1.6% conv.
sureflow 12 volt water pump rv7K/yr +34.5%4.6% conv.
pentair shurflo 4008-101-a654K/yr +146.5%10.2% conv.

All search terms

Top shurflo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V

SHURFLO$70.064.7★2,882 rev

Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)

000$75.104.6★941 rev

PowerMax$69.834.4★37 rev

PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump

SHURFLO$87.274.6★2,330 rev

ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black

ECO-WORTHY$43.094.3★445 rev

Newest

by launch date

PowerMax$69.8337 rev

2y ago

ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black

ECO-WORTHY$43.09445 rev

3y ago

Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)

000$75.10941 rev

5y ago

PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V

SHURFLO$70.062,882 rev

11y ago

PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems

SHURFLO$122.38500 rev

17y ago

What buyers say about shurflo

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy installation”

Pressure12%

“has very good pressure”

Size-Overall11%

“Exact fit”

Noise Level11%

“Easy to plumb quiet”

Quality-Overall9%

“the Ecoworthy appears to be just as reliable”

Value For Money9%

“I also like the price very affordable”

Advertised Vs Actual Product8%

“it worked as advertised”

Efficiency4%

“This new pump is working well”

Ease Of Use4%

“EASY PEASY”

Leak-Proof3%

“There were no leaks”

What buyers complain about

Durability22%

“failed soon after”

Leak-Proof16%

“Temperamental and leaky”

Functionality-Overall15%

“Didnt work”

Noise Level13%

“Very loud”

Size-Overall6%

“It was too small for needs so thinking easy return”

Material Quality5%

“then it breaks because of cheap material”

Advertised Vs Actual Product4%

“The threads on this pump are advertised as 1/2 NPT - they are not”

Value For Money4%

“Not worth the money”

Assembly/Installation3%

“Will have to splice it back together”

Quality-Overall2%

“Can they make things with quality anymore”

Top return reasons

Functionality-Overall18%

Defective Material/Parts16%

Size-Overall9%

Product Condition8%

Leak-Proof7%

Compatibility-Overall6%

Connectivity-Overall5%

Value For Money5%