Shoei Helmet
FailBuyers convert on only 0.3% of searches, so Shoei Helmet is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $466K/yr656K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 14%top-5 click share · 14 brands · 112 sellers
Flapen Score
Shoei Helmet against its category
The dotted line is the Automotive average. Past it, Shoei Helmet is stronger. Inside it, weaker.
Market
The Shoei Helmet market on Amazon at a glance
Shoppers on Amazon United States searched for Shoei Helmet 656K times last year and spent an estimated $466K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.
- Searches, last 12 months
- 656K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $466Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- shoei helmet149K searches a year
02 · Price
A sale here is worth $244.89.
Listings sell for $244.89 on average, from $15.92 to $905.73. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $244.89 that is $0 to $24K a year per listing.
- Average price
- $244.89above the $15 to $100 sweet spot
- Price range
- $15.92–$905.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$24K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #825 within Protective Gear. It carries 983 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 90%
- Out of stock, average day
- 10.5%
- Average rank
- #825in Protective Gear
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 983per listing
- Listings tracked
- 162
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shoei Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
112
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
14%
Top 20: 34%
Open market
4%
- Brand 144%
- Brand 224%
- Brand 315%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (8 brands, 4%)
Demand
Shoei Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Shoei Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoei helmet149K/yr
- bell helmet133K/yr
- ls2 helmet87K/yr
- casco ls251K/yr
- ls2 helmets41K/yr
- bell qualifier helmet26K/yr
- bell helmets24K/yr
- hjc26K/yr
- casco bell20K/yr
- bell full face helmet13K/yr
Reviews and returns
What reviews say buyers love and hate about Shoei Helmet
We read the reviews and the return reasons for every product selling here.
“Runs small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoei Helmet questions
Answered from the same tracked data.









