Shocks

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.2M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

1.1%

Market size, estimated

$15.2Ma year

Peak month

March1.4× the quietest month

Top search term

shocks1.1M searches a year

Listings sell for $144.43 on average, from $9.80 to $1028.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 250 to 500 of them. At $144.43 that is $36K to $72K a year per listing.

Average price

$144.43above the $15 to $100 sweet spot

Price range

$9.80–$1028.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

250–500

Revenue per listing a year

$36K–$72K

Returns

2.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #458 within Shocks, Struts & Suspension. It carries 1,319 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

77%

Out of stock, average day

2.0%

Average rank

#458in Shocks, Struts & Suspension

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,319per listing

Listings tracked

373

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months