Shift Knob

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

0.5%

Market size, estimated

$188Ka year

Peak month

August1.3× the quietest month

Top search term

shift knob685K searches a year

Listings sell for $19.14 on average, from $6.65 to $69.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $19.14 that is $0 to $2K a year per listing.

Average price

$19.14inside the $15 to $100 sweet spot

Price range

$6.65–$69.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,237 within Shift Boots & Knobs. It carries 689 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#2,237in Shift Boots & Knobs

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

689per listing

Listings tracked

122

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months