Shamwow
FailThe top 5 products take 80% of clicks, so Shamwow is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $169K/yr99K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 12 sellers
Flapen Score
Shamwow against its category
The dotted line is the Automotive average. Past it, Shamwow is stronger. Inside it, weaker.
Market
The Shamwow market on Amazon at a glance
Shoppers on Amazon United States searched for Shamwow 99K times last year and spent an estimated $169K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $169Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- shamwow45K searches a year
02 · Price
A sale here is worth $19.43.
Listings sell for $19.43 on average, from $5.36 to $45.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.43 that is $10K to $15K a year per listing.
- Average price
- $19.43inside the $15 to $100 sweet spot
- Price range
- $5.36–$45.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #126 within Tools & Equipment. It carries 3,747 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #126in Tools & Equipment
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 3,747per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Shamwow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- Brand 162%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Shamwow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shamwow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shamwow45K/yr
- shamwow drying towel19K/yr
- sham wow absorbent towels10K/yr
- sham wow11K/yr
- shamwow the original super absorbent multi-purpose cleaning shammy6K/yr
- sham wow shammy3K/yr
- miracle shammy3K/yr
- ultra-absorbent miracle cleaning shammy2K/yr
Reviews and returns
What reviews say buyers love and hate about Shamwow
We read the reviews and the return reasons for every product selling here.
“not as absorbent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shamwow questions
Answered from the same tracked data.









