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Seadoo Key

Maybe

Search demand grew +292.7% this quarter. But shoppers spend an estimated $17K a year here, so Seadoo Key is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 7,287 Automotive niches · +11 vs the category median of 49
Market size
$17K/yr21K searches / yr
90-day growth
+292.7%search demand this quarter
Competition
44%top-5 click share · 15 brands · 67 sellers

Flapen Score

Seadoo Key against its category

The dotted line is the Automotive average. Past it, Seadoo Key is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seadoo Key market on Amazon at a glance

Shoppers on Amazon United States searched for Seadoo Key 21K times last year and spent an estimated $17K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +292.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+292.7%
Conversion, latest week
3.4%
Market size, estimated
$17Ka year
Peak month
July12.0× the quietest month
Top search term
seadoo key10K searches a year

02 · Price

A sale here is worth $24.14.

Listings sell for $24.14 on average, from $7.39 to $81.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.14 that is $0 to $2K a year per listing.

Average price
$24.14inside the $15 to $100 sweet spot
Price range
$7.39–$81.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,348 within Keychains. It carries 315 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
5.7%
Average rank
#1,348in Keychains
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Seadoo Key products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

67

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

13%

  • Brand 123%
  • Brand 223%
  • Brand 316%
  • Brand 411%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (9 brands, 13%)

Demand

Seadoo Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.0×

Search terms

Top Seadoo Key search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seadoo key10K/yr
  • seadoo key lanyard5K/yr
  • seadoo lanyard3K/yr
  • seadoo key replacement2K/yr

Reviews and returns

What reviews say buyers love and hate about Seadoo Key

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Advertised Vs Actual Product”
21%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seadoo Key questions

Answered from the same tracked data.