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Scent Bomb

Fail

The top 5 brands take 98% of clicks, so Scent Bomb is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$66K/yr117K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
48%top-5 click share · 7 brands · 68 sellers

Flapen Score

Scent Bomb against its category

The dotted line is the Automotive average. Past it, Scent Bomb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scent Bomb market on Amazon at a glance

Shoppers on Amazon United States searched for Scent Bomb 117K times last year and spent an estimated $66K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
3.4%
Market size, estimated
$66Ka year
Peak month
August1.4× the quietest month
Top search term
scent bomb69K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $6.22 to $34.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.85 that is $2K to $4K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$6.22–$34.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #588 within Air Fresheners. It carries 4,376 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
58%
Out of stock, average day
1.5%
Average rank
#588in Air Fresheners
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,376per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Scent Bomb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

68

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

1%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Scent Bomb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Scent Bomb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scent bomb69K/yr
  • scent bomb car air freshener25K/yr
  • scent bomb spray19K/yr
  • scent bombs4K/yr

Reviews and returns

What reviews say buyers love and hate about Scent Bomb

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
49%of negative reviews mention “Smell”
0.3%of orders come back
“Didnt help the smell”
A buyer, on “Smell”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scent Bomb questions

Answered from the same tracked data.