Sae 10w-30 Oil Lawn Mower
FailShoppers spend an estimated $50K a year here, so Sae 10w-30 Oil Lawn Mower is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $50K/yr51K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 95 sellers
Flapen Score
Sae 10w-30 Oil Lawn Mower against its category
The dotted line is the Automotive average. Past it, Sae 10w-30 Oil Lawn Mower is stronger. Inside it, weaker.
Market
The Sae 10w-30 Oil Lawn Mower market on Amazon at a glance
Shoppers on Amazon United States searched for Sae 10w-30 Oil Lawn Mower 51K times last year and spent an estimated $50K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $50Ka year
- Peak month
- August3.5× the quietest month
- Top search term
- atv oil24K searches a year
02 · Price
A sale here is worth $17.13.
Listings sell for $17.13 on average, from $6.47 to $36.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.13 that is $4K to $9K a year per listing.
- Average price
- $17.13inside the $15 to $100 sweet spot
- Price range
- $6.47–$36.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Oils & Fluids. It carries 1,117 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Oils & Fluids
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 1,117per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Sae 10w-30 Oil Lawn Mower products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Valvoline 4-Stroke ATV/UTV SAE 10W-40 Motor Oil 1 QT Case of 6
- Price
- $34.27
- Rating
- 4.8/5
- Reviews
- 986
- Age
- 13y ago

Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 14y ago

Lucas Oil 10720 Semi-Synthetic SAE 10W-40 ATV Engine Oil - 1 Quart
- Price
- $10.58
- Rating
- 4.8/5
- Reviews
- 1,096
- Age
- 17y ago

TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)
- Price
- $35.13
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 7y ago

Valvoline 4-Stroke Powersport Full Synthetic Motor Oil 1 Quart
- Price
- $9.73
- Rating
- 4.9/5
- Reviews
- 260
- Age
- 3y ago
Trending
estimated 90-day click momentum
Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 14y ago

Castrol GTX 10W-40 Conventional Motor Oil 5 Quarts
- Price
- $23.19
- Rating
- 4.8/5
- Reviews
- 1,862
- Age
- 12y ago

Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart
- Price
- $8.92
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 15y ago

STP Premium Synthetic Blend 4 Cycle Small Engine Oil SAE 10w30 Motor Oil for Lawnmowers Generators Tractors Snow Blowers and More 32 fl oz
- Price
- $11.00
- Rating
- 4.8/5
- Reviews
- 3,439
- Age
- 7y ago

Valvoline 4-Stroke Powersport Full Synthetic Motor Oil 1 Quart
- Price
- $9.73
- Rating
- 4.9/5
- Reviews
- 260
- Age
- 3y ago
Newest
by launch date
Valvoline 4-Stroke Powersport Full Synthetic Motor Oil 1 Quart
- Price
- $9.73
- Rating
- 4.9/5
- Reviews
- 260
- Age
- 3y ago

STP Premium Synthetic Blend 4 Cycle Small Engine Oil SAE 10w30 Motor Oil for Lawnmowers Generators Tractors Snow Blowers and More 32 fl oz
- Price
- $11.00
- Rating
- 4.8/5
- Reviews
- 3,439
- Age
- 7y ago

TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)
- Price
- $35.13
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 7y ago

Quicksilver 10W-40 Synthetic Blend ATV UTV Motorcycle Oil 1 Quart
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 355
- Age
- 7y ago

Kimpex 10W40 Moto/ATV 4-STROKES Engine Oil 10W40
- Price
- $23.52
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
95
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
5%
- Valvoline55%
- Lucas Oil15%
- Triax9%
- Maxima9%
- Kimpex4%
- Yamaha Motor3%
- Open — no brand owns it (3 brands, 5%)
Demand
Sae 10w-30 Oil Lawn Mower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Search terms
Top Sae 10w-30 Oil Lawn Mower search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- atv oil24K/yr
- 10w40 atv oil12K/yr
- atv oil 10w-409K/yr
- 10w-40 atv oil4K/yr
- utv oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Sae 10w-30 Oil Lawn Mower
We read the reviews and the return reasons for every product selling here.
“Little bit smaller than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sae 10w-30 Oil Lawn Mower questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









