Skip to content

Sae 10w-30 Oil Lawn Mower

Fail

Shoppers spend an estimated $50K a year here, so Sae 10w-30 Oil Lawn Mower is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$50K/yr51K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
63%top-5 click share · 9 brands · 95 sellers

Flapen Score

Sae 10w-30 Oil Lawn Mower against its category

The dotted line is the Automotive average. Past it, Sae 10w-30 Oil Lawn Mower is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sae 10w-30 Oil Lawn Mower market on Amazon at a glance

Shoppers on Amazon United States searched for Sae 10w-30 Oil Lawn Mower 51K times last year and spent an estimated $50K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
5.6%
Market size, estimated
$50Ka year
Peak month
August3.5× the quietest month
Top search term
atv oil24K searches a year

02 · Price

A sale here is worth $17.13.

Listings sell for $17.13 on average, from $6.47 to $36.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.13 that is $4K to $9K a year per listing.

Average price
$17.13inside the $15 to $100 sweet spot
Price range
$6.47–$36.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Oils & Fluids. It carries 1,117 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#205in Oils & Fluids
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
1,117per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Sae 10w-30 Oil Lawn Mower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

95

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sae 10w-30 Oil Lawn Mower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Sae 10w-30 Oil Lawn Mower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atv oil24K/yr
  • 10w40 atv oil12K/yr
  • atv oil 10w-409K/yr
  • 10w-40 atv oil4K/yr
  • utv oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Sae 10w-30 Oil Lawn Mower

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Lubrication”
17%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Little bit smaller than I expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sae 10w-30 Oil Lawn Mower questions

Answered from the same tracked data.