Is s&b air filter profitable to sell on Amazon United States?

The niche generates $255K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (41/100).

How competitive is the s&b air filter niche?

5 brands and 134 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in s&b air filter?

Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 1.0%.

What does it cost to enter the s&b air filter niche?

Listings span $17.40–$457.31; the average listing price is $92.76 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.

s&b air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$92.76

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$255K

$255K/yr · 254K searches

Review moat

Okay1,884.93

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$17.40–$457.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, s&b air filter is a $255K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

s&b air filter market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $278K–$371K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,735
Page quality: 0%
Prime: 68%
Sponsored: 54%
Out of stock: 0.9%
Avg brand age: 58 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

S&B35%
aFe Power33%
K&N25%
LOYALGLORY5%
FILTERWEARS2%

Demand

Weekly Amazon search volume, last 49 weeks — +3.4% search growth over the last 90 days.

Open Trend

Top s&b air filter search terms

s&b air filter55K/yr +2.9%0.3% conv.
afe power38K/yr -3.8%0.3% conv.
afe air filter25K/yr +27.2%0.5% conv.
afe33K/yr -19.0%0.1% conv.
s&b air filter cleaning kit16K/yr +16.5%7.0% conv.
s&b filter13K/yr +7.0%0.2% conv.
s&b cold air intake filter8K/yr +27.4%0.4% conv.
s&b air filter replacement7K/yr +20.5%0.1% conv.
5 inch air filter7K/yr -3.3%2.7% conv.
s and b air filter9K/yr +20.3%0.5% conv.

All search terms

Top s&b air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

S&B Filters 88-0008 Precision II Cleaning & Oil Kit (Red Oil)

S&B$47.944.7★1,358 rev

S&B Filters 88-0009 Precision II Cleaning & Oil Kit (Blue Oil)

S&B$47.264.7★1,358 rev

Magnum FORCE Intake Replacement Air Filter w/Pro DRY S Media 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H

aFe Power$95.064.6★153 rev

K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 5.5 In Flange Length: 1 In Shape: Round Tapered RU-5147

K&N$56.194.7★328 rev

K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Shape: Round Tapered RU-2800

K&N$56.504.7★298 rev

Newest

by launch date

Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter

LOYALGLORY$69.3813 rev

10mo ago

K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK

K&N$60.859 rev

3y ago

aFe Power Air Filter Cleaner: 32oz Spray Bottle Restores Non-Oiled Engine Air Filter Performance #90-10601

aFe Power$27.33200 rev

6y ago

K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 4 In Filter Height: 7.5 In Flange Length: 1.5 In Shape: Oval Tapered RE-1040

K&N$86.54104 rev

6y ago

S&B Filters 75-5075-1 Cold Air Intake For 2011-2016 Chevy/GMC Duramax 6.6L (Oiled Cleanable 8-ply Cotton Filter)

S&B$457.31184 rev

8y ago

What buyers say about s&b air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product, works as advertised”

Size-Overall14%

“Fit perfect”

Advertised Vs Actual Product13%

“As advertised”

Filtration11%

“This did a great job refreshing my air filter and restoring performance”

Ease Of Cleaning7%

“It did a good job of cleaning”

Ease Of Use7%

“Easy to Use”

Value For Money7%

“Good product at a reasonable price”

Spray/Flow3%

“as far as I know air flow is great”

Efficiency2%

“Works well”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Filtration30%

“I was overdue for a new filter”

Size-Overall15%

“Didnt fit”

Value For Money7%

“Pretty expensive considering how expensive the original Cayenne filter is probably wouldnt do that again since it has to be washed”

Certifications6%

“don't meet community guidelines”

Add-Ons/Attachments6%

“You cant add it evenly”

Ease Of Cleaning5%

“Cleaner is a spray, oil is in a squeeze bottle and messy”

Leak-Proof5%

“the bottle leaks every time the button is pressed”

Spray/Flow3%

“Leaking spray buttons”

Lubrication3%

“5 stars except oil is in a squeeze bottle”

Quality-Overall3%

“this one was extremely poor quality”

Top return reasons

Size-Overall76%

Compatibility-Overall9%

Filtration7%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Functionality-Overall1%

Product Condition1%

Material Quality1%

Value For Money0%

Width0%

Common questions

Is s&b air filter profitable to sell on Amazon United States?: The niche generates $255K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (41/100).
How competitive is the s&b air filter niche?: 5 brands and 134 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in s&b air filter?: Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 1.0%.
What does it cost to enter the s&b air filter niche?: Listings span $17.40–$457.31; the average listing price is $92.76 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.