Rust Paint

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $914K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

+31.6%

Conversion, latest week

4.6%

Market size, estimated

$914Ka year

Peak month

September8.3× the quietest month

Top search term

eastwood rust encapsulator99K searches a year

Listings sell for $52.35 on average, from $6.21 to $176.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $52.35 that is $39K to $52K a year per listing.

Average price

$52.35inside the $15 to $100 sweet spot

Price range

$6.21–$176.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$39K–$52K

Returns

0.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Finishing. It carries 3,319 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

36%

Out of stock, average day

0.0%

Average rank

#197in Finishing

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,319per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months