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Running Boards for Toyota Tacoma

Fail

Buyers convert on only 0.5% of searches, so Running Boards for Toyota Tacoma is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$100K/yr106K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
30%top-5 click share · 26 brands · 31 sellers

Flapen Score

Running Boards for Toyota Tacoma against its category

The dotted line is the Automotive average. Past it, Running Boards for Toyota Tacoma is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Boards for Toyota Tacoma market on Amazon at a glance

Shoppers on Amazon United States searched for Running Boards for Toyota Tacoma 106K times last year and spent an estimated $100K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.5%
Market size, estimated
$100Ka year
Peak month
July1.4× the quietest month
Top search term
running boards for toyota tacoma29K searches a year

02 · Price

A sale here is worth $205.88.

Listings sell for $205.88 on average, from $53.69 to $365.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $205.88 that is $0 to $21K a year per listing.

Average price
$205.88above the $15 to $100 sweet spot
Price range
$53.69–$365.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #465 within Running Boards & Steps. It carries 306 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
43%
Out of stock, average day
8.8%
Average rank
#465in Running Boards & Steps
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
76

04 · Newcomers

15 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
15Amazon's first-year sales bar
Average brand age
45 months

Products

Top Running Boards for Toyota Tacoma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

31

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

30%

Top 20: 64%

Open market

31%

  • Brand 126%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Running Boards for Toyota Tacoma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Running Boards for Toyota Tacoma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running boards for toyota tacoma29K/yr
  • tacoma running boards21K/yr
  • tacoma side steps15K/yr
  • toyota tacoma running boards13K/yr
  • toyota tacoma side steps10K/yr
  • tacoma step bars10K/yr
  • toyota tacoma step bars9K/yr

Reviews and returns

What reviews say buyers love and hate about Running Boards for Toyota Tacoma

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Assembly/Installation”
35%of negative reviews mention “Rusts/Corrodes”
1.6%of orders come back
“Rusted out”
A buyer, on “Rusts/Corrodes”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Running Boards for Toyota Tacoma questions

Answered from the same tracked data.