running boards
Worth a lookShows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.6M$2.6M/yr · 2.3M searches
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good790.95avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$204.86avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$38.10–$1265.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, running boards is a $2.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
running boards market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $3.1M–$4.1M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 79%
- Out of stock
- 1.6%
- Avg brand age
- 44 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
35
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
15%
Top 20: 38%
Open market
33%
- Tyger Auto24%
- COMNOVA AUTOPART16%
- AUTOSAVER889%
- YZONA9%
- AutoBull5%
- OEDRO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top running boards search terms
- running boards1.0M/yr
- side steps158K/yr
- running boards for silverado crew cab119K/yr
- side steps for truck120K/yr
- running boards for dodge ram 1500 crew cab87K/yr
- truck step74K/yr
- nerf bars70K/yr
- oedro running boards50K/yr
- truck running boards59K/yr
- truck steps for pickup trucks37K/yr
Top running boards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COMNOVA 6 Inches Running Boards& Steps Step Bars Compatible with 2019-2026 Chevy Silverado 1500 2020-2026 Silverado/Sierra 2500HD 3500HD Crew Cab A Pair Running Boards for Silverado Crew cab.
COMNOVA AUTOPART$150.914.7★4,676 rev
Auto Dynasty Universal Side Step for Pickups & Trucks Aluminum Black Coated Set of 2
Auto Dynasty$42.024.0★1,078 rev
Tyger Auto 3.5 Rider Running Boards Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-SS2D35098 | Side Step Rail Nerf Bars
Tyger Auto$197.864.7★1,655 rev
AUTOSAVER88 6 inches Running Boards Compatible with 2019-2026 Dodge Ram 1500 New Body Style Crew Cab with 4 Full-Size Doors Ram Nerf Bars Side Steps (Exclude 2019-2026 Classic)
AUTOSAVER88$143.044.5★271 rev
Tyger Auto Trax Side Steps Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-TX7D29398 | Textured Black Rail Running Board
Tyger Auto$284.894.7★452 rev
Newest
by launch date
Tyger Auto Tyger Access Running Boards Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-AS2D24008 | Textured Black Drop Step Rail
Tyger Auto$194.94229 rev
Tyger Auto Tyger Access Running Boards Compatible with 2019-2026 Chevy Silverado GMC Sierra 1500; 2020-2026 2500 3500HD | Crew Cab | TG-AS2C24001 | Textured Black Drop Step Rail
Tyger Auto$195.4987 rev
AutoBull Crew Cab Running Boards Side Steps Compatible with 2009-2018 Dodge Ram 1500 Ram 2019-2024 1500 Classic(New Body Style Not Fit) Ram 2010-2026 2500 3500 Black Textured Aluminum Nerf Bars
AutoBull$153.89768 rev
Tyger Auto Trax Side Steps Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-TX7D29398 | Textured Black Rail Running Board
Tyger Auto$284.89452 rev
YZONA Crew Cab Running Boards Side Steps Compatible with 2019-2026 Chevy Silverado & GMC Sierra 1500 2020-2026 Chevrolet Silverado/GMC Sierra 2500 HD 3500 HD CrewCab (Excl 2019 1500 LD/Limited)
YZONA$254.43751 rev
Trending
90-day click momentum
DNA MOTORING Pair Aluminum Side Hoop Steps Universal Side Step Compatible With Chevy GMC Dodge Pickup Trucks SUVs 11L x 6H x 12W 2 Pcs Silver SSTEP-SS
DNA MOTORING$38.384.0★
Tyger Auto Trax Side Steps Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-TX7D29398 | Textured Black Rail Running Board
Tyger Auto$284.894.7★
Tyger Auto Tyger Access Running Boards Compatible with 2019-2026 Ram 1500 (Not Fit 19-24 Classic) | Crew Cab | TG-AS2D24008 | Textured Black Drop Step Rail
Tyger Auto$194.944.6★
APS 6-inch (Black Stainless Steel Flat Style) Running Boards Nerf Bars Side Steps Step Rail Compatible with Ram 1500 2019-2026 Crew Cab (Will Not Fit 2018 Previous Generation Build in 19-24)
APS$233.844.6★
Auto Dynasty Universal Side Step for Pickups & Trucks Aluminum Black Coated Set of 2
Auto Dynasty$42.024.0★
What buyers say about running boards
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of install”
“Fits like a glove”
“Amazing quality”
“Solid construction”
“fair price”
“Easy Peasy”
“As advertised”
“Great design”
“Durable and Great Quality”
“The instructions were easy”
What buyers complain about
“Rust fast”
“DOES NOT FIT”
“Too much assembly”
“Obviously very low quality”
“No mounting hardware”
“Paint peeled off”
“The instructions were horrible”
“Not compatible unless you want to cur a hole in your truck”
“They broke”
“Not sturdy”
Top return reasons
Common questions
- Is running boards profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 140 tracked products. 20 of 25 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the running boards niche?
- 28 brands and 35 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in running boards?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Assembly/Installation. The return rate is 2.3%.
- When does demand for running boards peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the running boards niche?
- Listings span $38.10–$1265.29; the average listing price is $204.86 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.