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Running Boards

Maybe

Shoppers spend an estimated $2.6M a year here. But prices span $38.10–$1265.29, mostly outside the sweet spot, so Running Boards is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 7,287 Automotive niches · +8 vs the category median of 49
Market size
$2.6M/yr2.3M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
15%top-5 click share · 28 brands · 35 sellers

Flapen Score

Running Boards against its category

The dotted line is the Automotive average. Past it, Running Boards is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Boards market on Amazon at a glance

Shoppers on Amazon United States searched for Running Boards 2.3M times last year and spent an estimated $2.6M. The top 5 brands take 62% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.6%
Market size, estimated
$2.6Ma year
Peak month
March1.2× the quietest month
Top search term
running boards1.0M searches a year

02 · Price

A sale here is worth $204.86.

Listings sell for $204.86 on average, from $38.10 to $1265.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $204.86 that is $0 to $20K a year per listing.

Average price
$204.86above the $15 to $100 sweet spot
Price range
$38.10–$1265.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #177 within Running Boards & Steps. It carries 791 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
58%
Out of stock, average day
1.6%
Average rank
#177in Running Boards & Steps
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
791per listing
Listings tracked
140

04 · Newcomers

20 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
20Amazon's first-year sales bar
Average brand age
44 months

Products

Top Running Boards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

35

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

15%

Top 20: 38%

Open market

33%

  • Brand 124%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Running Boards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Running Boards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running boards1.0M/yr
  • side steps158K/yr
  • running boards for silverado crew cab119K/yr
  • side steps for truck120K/yr
  • running boards for dodge ram 1500 crew cab87K/yr
  • truck step74K/yr
  • nerf bars70K/yr
  • oedro running boards50K/yr
  • truck running boards59K/yr
  • truck steps for pickup trucks37K/yr

Reviews and returns

What reviews say buyers love and hate about Running Boards

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Rusts/Corrodes”
2.3%of orders come back
“Rust fast”
A buyer, on “Rusts/Corrodes”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Running Boards questions

Answered from the same tracked data.