Royal Purple Oil Filter

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $318K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

8.0%

Market size, estimated

$318Ka year

Top search term

k&n oil filter93K searches a year

Listings sell for $17.21 on average, from $10.55 to $65.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.21 that is $9K to $13K a year per listing.

Average price

$17.21inside the $15 to $100 sweet spot

Price range

$10.55–$65.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #321 within Filters. It carries 2,492 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

12.5%

Average rank

#321in Filters

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

2,492per listing

Listings tracked

27

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months