roof tar
Worth a lookShows low returns (1.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$89.91avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good642.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Market size
Good$372K$372K/yr · 137K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.66–$380.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, roof tar is a $372K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
roof tar market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $539K–$719K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 78%
- Out of stock
- 0.6%
- Avg brand age
- 62 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
120
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
20%
- Henry36%
- Gardner-Gibson14%
- Liquid Rubber11%
- Geocel9%
- Gardner5%
- Liquid Nails5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Top roof tar search terms
- roof tar27K/yr
- roofing tar23K/yr
- henrys roof sealant12K/yr
- henry tropicool 887 rv roof coating5K/yr
- roof cement10K/yr
- roofing cement9K/yr
- henry roof sealant6K/yr
- roof tar sealant6K/yr
- henry roof coating6K/yr
- henry tropicool3K/yr
Top roof tar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Henry Coating ROOF Silicone WHT .90G HE887HS042
Henry$114.634.4★211 rev
Geocel 4500 Roof Bonding Sealant 10 fl oz Black
Geocel$10.954.7★615 rev
Henry HE208030 Roof Cement
Henry$17.724.2★439 rev
Liquid Rubber Waterproof Sealant DIY Leak Repair Coating for Flat Metal & Low Slope Roofs Foundations Gutters & More Flexible Protective Membrane - Black - 1 Gallon
Liquid Rubber$68.994.4★4,120 rev
Liquid Nails Roof Repair (RR808) 10.3 oz
Liquid Nails$5.664.5★514 rev
Newest
by launch date
Henry 887G Tropi-Cool Gray HE887G018 100% Silicone Reflective Roof Coating 4.75 gal.
Henry$324.309 rev
Roof Sealant - Waterproof Sealant for Roof Shingles Gutters RV Roofs & Asphalt - Black Bitumen Cartridge (10.5 fl oz / 310 ml)
professional soma fix$16.42246 rev
Gorilla Waterproof Patch & Seal Rubberized Sealant Paste Black 1lb Can (Pack of 1)
GORILLA$13.771,081 rev
Henry Pro Grade 988 Silicone Roof Coating
opclzs$313.7063 rev
Gorilla Patch & Seal Liquid Rubber Waterproof Sealant Black 32 Ounce (Pack of 1) - Seals Out Water Air and Moisture
GORILLA$30.771,779 rev
Trending
90-day click momentum
Gardner-Gibson 6230 No Size Black
Gardner-Gibson$61.924.8★
Roof Sealant - Waterproof Sealant for Roof Shingles Gutters RV Roofs & Asphalt - Black Bitumen Cartridge (10.5 fl oz / 310 ml)
professional soma fix$16.424.5★
Henry 887G Tropi-Cool Gray HE887G018 100% Silicone Reflective Roof Coating 4.75 gal.
Henry$324.305.0★
Henry SEALANT RF SLCN Seam/Repair 1G HE885042
Henry$144.134.1★
Gardner-Gibson Black Jack Roof Cement - All-Weather Waterproof Roofing Cement Asphalt 4.75 Gal
Gardner-Gibson$69.885.0★
What buyers say about roof tar
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“No leaking”
“As advertised”
“Great value for the money”
“Great waterproofing”
“White roof sealant that works well”
“It is very strong and durable”
“It seems to adhere well and looks great”
“Decent coating”
What buyers complain about
“Was expecting it to be thicker”
“my RV had a leak”
“This is not what I spect is more like a bucket of flat paint”
“This should never have made it past quality control”
“doesnt adhere well smells awful”
“Not super easy to use”
“This size is not enough to treat your entire RV”
“It broke down and looks terrible”
“A bit expensive”
“Gets really chemical smell while storing between layers”
Top return reasons
Common questions
- Is roof tar profitable to sell on Amazon United States?
- The niche generates $372K/yr across 40 tracked products. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the roof tar niche?
- 16 brands and 120 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in roof tar?
- Top complaints mined from reviews: Thickness, Leak-Proof, Paint Quality. The return rate is 1.8%.
- When does demand for roof tar peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the roof tar niche?
- Listings span $5.66–$380.57; the average listing price is $89.91 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.