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Roof Rack Wind Deflector

Fail

Buyers convert on only 0.5% of searches, so Roof Rack Wind Deflector is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$42K/yr91K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
45%top-5 click share · 15 brands · 39 sellers

Flapen Score

Roof Rack Wind Deflector against its category

The dotted line is the Automotive average. Past it, Roof Rack Wind Deflector is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roof Rack Wind Deflector market on Amazon at a glance

Shoppers on Amazon United States searched for Roof Rack Wind Deflector 91K times last year and spent an estimated $42K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
0.5%
Market size, estimated
$42Ka year
Peak month
July1.3× the quietest month
Top search term
roof rack wind deflector32K searches a year

02 · Price

A sale here is worth $92.23.

Listings sell for $92.23 on average, from $5.10 to $150.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $92.23 that is $0 to $9K a year per listing.

Average price
$92.23inside the $15 to $100 sweet spot
Price range
$5.10–$150.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #595 within Cargo Management. It carries 292 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
72%
Out of stock, average day
11.0%
Average rank
#595in Cargo Management
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
292per listing
Listings tracked
29

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Roof Rack Wind Deflector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

39

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

27%

  • Brand 121%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Roof Rack Wind Deflector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Roof Rack Wind Deflector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roof rack wind deflector32K/yr
  • roof rack fairing10K/yr
  • wind fairing9K/yr
  • wind fairing roof rack6K/yr
  • roof rack noise reducer5K/yr
  • roof rack wind fairing5K/yr
  • wind deflector roof rack5K/yr
  • roof rack air deflector4K/yr
  • yakima wind deflector3K/yr
  • thule wind fairing3K/yr

Reviews and returns

What reviews say buyers love and hate about Roof Rack Wind Deflector

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Instructions/User Manual/Troubleshooting”
6.7%of orders come back
“No Instructions,”
A buyer, on “Instructions/User Manual/Troubleshooting”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Roof Rack Wind Deflector questions

Answered from the same tracked data.