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Roll on Bed Liner

Fail

The top 5 brands take 100% of clicks, so Roll on Bed Liner is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$322K/yr79K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
95%top-5 click share · 3 brands · 51 sellers

Flapen Score

Roll on Bed Liner against its category

The dotted line is the Automotive average. Past it, Roll on Bed Liner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Bed Liner market on Amazon at a glance

Shoppers on Amazon United States searched for Roll on Bed Liner 79K times last year and spent an estimated $322K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
6.4%
Market size, estimated
$322Ka year
Peak month
September2.1× the quietest month
Top search term
herculiner38K searches a year

02 · Price

A sale here is worth $63.04.

Listings sell for $63.04 on average, from $11.99 to $139.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $63.04 that is $79K to $95K a year per listing.

Average price
$63.04inside the $15 to $100 sweet spot
Price range
$11.99–$139.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
$79K–$95K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Truck Bed & Tailgate Accessories. It carries 2,230 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Truck Bed & Tailgate Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,230per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Roll on Bed Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 234%
  • Brand 34%

Demand

Roll on Bed Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Roll on Bed Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herculiner38K/yr
  • herculiner bed liner kit27K/yr
  • herculiner bed liner13K/yr
  • hercules bed liner2K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Bed Liner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Spray/Flow”
0.2%of orders come back
“Stop spraying”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Roll on Bed Liner questions

Answered from the same tracked data.