Roll on Bed Liner
FailThe top 5 brands take 100% of clicks, so Roll on Bed Liner is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $322K/yr79K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 51 sellers
Flapen Score
Roll on Bed Liner against its category
The dotted line is the Automotive average. Past it, Roll on Bed Liner is stronger. Inside it, weaker.
Market
The Roll on Bed Liner market on Amazon at a glance
Shoppers on Amazon United States searched for Roll on Bed Liner 79K times last year and spent an estimated $322K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $322Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- herculiner38K searches a year
02 · Price
A sale here is worth $63.04.
Listings sell for $63.04 on average, from $11.99 to $139.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $63.04 that is $79K to $95K a year per listing.
- Average price
- $63.04inside the $15 to $100 sweet spot
- Price range
- $11.99–$139.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $79K–$95K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Truck Bed & Tailgate Accessories. It carries 2,230 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Truck Bed & Tailgate Accessories
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,230per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Roll on Bed Liner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HERCULINER HCL1B8 Roll-on Bed Liner Kit Black 1 Gal.
- Price
- $91.62
- Rating
- 4.5/5
- Reviews
- 4,668
- Age
- 20y ago

Herculiner Aerosol Spray Truck Bed Liner 15 Ounce Spray Can Black Textured Suitable For All Truck Beds 6-7 sq ft Coverage
- Price
- $11.99
- Rating
- 4.4/5
- Reviews
- 3,982
- Age
- 9y ago

HERCULINER Roll-On Truck Bed Liner 1 Gallon Can Black Textured Suitable for All Truck Beds 55-60 sq ft Coverage
- Price
- $76.19
- Rating
- 4.4/5
- Reviews
- 445
- Age
- 10y ago

J-B Weld HERCULINER Truck Bed Liner Black 1 Quart
- Price
- $31.43
- Rating
- 4.4/5
- Reviews
- 1,259
- Age
- 20y ago

Herculiner Spray On Bed Liner Kit - Professional Grade 1 Gallon Spray-On Black
- Price
- $139.80
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 3y ago
Trending
estimated 90-day click momentum
HERCULINER Roll-On Truck Bed Liner 1 Gallon Can Black Textured Suitable for All Truck Beds 55-60 sq ft Coverage
- Price
- $76.19
- Rating
- 4.4/5
- Reviews
- 445
- Age
- 10y ago

Rust-Oleum 248657-6PK Stops Rust Undercoating Spray 15 oz Rubberized Black 6 Pack
- Price
- $34.53
- Rating
- 4.6/5
- Reviews
- 3,797
- Age
- 3y ago

Herculiner Aerosol Spray Truck Bed Liner 15 Ounce Spray Can Black Textured Suitable For All Truck Beds 6-7 sq ft Coverage
- Price
- $11.99
- Rating
- 4.4/5
- Reviews
- 3,982
- Age
- 9y ago

J-B Weld HERCULINER Truck Bed Liner Black 1 Quart
- Price
- $31.43
- Rating
- 4.4/5
- Reviews
- 1,259
- Age
- 20y ago

Herculiner Original DIY Truck Bed Liner Kit Textured Polyurethane Coating Black 1 Gallon with Brush & Rollers Durable Skid-Resistant Protection for Wood Metal Fiberglass and More
- Price
- $92.68
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago
Newest
by launch date
Herculiner Original DIY Truck Bed Liner Kit Textured Polyurethane Coating Black 1 Gallon with Brush & Rollers Durable Skid-Resistant Protection for Wood Metal Fiberglass and More
- Price
- $92.68
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago

Herculiner Spray On Bed Liner Kit - Professional Grade 1 Gallon Spray-On Black
- Price
- $139.80
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 3y ago

Rust-Oleum 248657-6PK Stops Rust Undercoating Spray 15 oz Rubberized Black 6 Pack
- Price
- $34.53
- Rating
- 4.6/5
- Reviews
- 3,797
- Age
- 3y ago

Rust-Oleum 342668 Stops Rust Truck Bed Coating 1 Quart Black
- Price
- $26.04
- Rating
- 4.5/5
- Reviews
- 3,340
- Age
- 7y ago

Herculiner Aerosol Spray Truck Bed Liner 15 Ounce Spray Can Black Textured Suitable For All Truck Beds 6-7 sq ft Coverage
- Price
- $11.99
- Rating
- 4.4/5
- Reviews
- 3,982
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- HERCULINER62%
- J-B Weld34%
- Rust-Oleum4%
Demand
Roll on Bed Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Roll on Bed Liner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- herculiner38K/yr
- herculiner bed liner kit27K/yr
- herculiner bed liner13K/yr
- hercules bed liner2K/yr
Reviews and returns
What reviews say buyers love and hate about Roll on Bed Liner
We read the reviews and the return reasons for every product selling here.
“Stop spraying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll on Bed Liner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









