Road Salt Neutralizer
FailDemand is soft, at -41.3% this quarter, so Road Salt Neutralizer is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $94K/yr41K searches / yr
- 90-day growth
- -41.3%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 52 sellers
Flapen Score
Road Salt Neutralizer against its category
The dotted line is the Automotive average. Past it, Road Salt Neutralizer is stronger. Inside it, weaker.
Market
The Road Salt Neutralizer market on Amazon at a glance
Shoppers on Amazon United States searched for Road Salt Neutralizer 41K times last year and spent an estimated $94K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -41.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $94Ka year
- Top search term
- salty captain16K searches a year
02 · Price
A sale here is worth $45.44.
Listings sell for $45.44 on average, from $19.53 to $98.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.44 that is $0 to $5K a year per listing.
- Average price
- $45.44inside the $15 to $100 sweet spot
- Price range
- $19.53–$98.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #283 within Exterior Care. It carries 401 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 13.4%
- Average rank
- #283in Exterior Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 401per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Road Salt Neutralizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
52
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
1%
- Brand 186%
- Brand 25%
- Brand 33%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Road Salt Neutralizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.1× · 6 of 12 months tracked
Search terms
Top Road Salt Neutralizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salty captain16K/yr
- salty captain boat wash6K/yr
- salt neutralizer12K/yr
- road salt neutralizer8K/yr
Reviews and returns
What reviews say buyers love and hate about Road Salt Neutralizer
We read the reviews and the return reasons for every product selling here.
“Not as concentrated as Salt Away brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Road Salt Neutralizer questions
Answered from the same tracked data.









