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Road Salt Neutralizer

Fail

Demand is soft, at -41.3% this quarter, so Road Salt Neutralizer is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$94K/yr41K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 52 sellers

Flapen Score

Road Salt Neutralizer against its category

The dotted line is the Automotive average. Past it, Road Salt Neutralizer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Salt Neutralizer market on Amazon at a glance

Shoppers on Amazon United States searched for Road Salt Neutralizer 41K times last year and spent an estimated $94K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
5.0%
Market size, estimated
$94Ka year
Top search term
salty captain16K searches a year

02 · Price

A sale here is worth $45.44.

Listings sell for $45.44 on average, from $19.53 to $98.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.44 that is $0 to $5K a year per listing.

Average price
$45.44inside the $15 to $100 sweet spot
Price range
$19.53–$98.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #283 within Exterior Care. It carries 401 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
13.4%
Average rank
#283in Exterior Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
401per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Road Salt Neutralizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Brand 186%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Road Salt Neutralizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 3.1× · 6 of 12 months tracked

Search terms

Top Road Salt Neutralizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salty captain16K/yr
  • salty captain boat wash6K/yr
  • salt neutralizer12K/yr
  • road salt neutralizer8K/yr

Reviews and returns

What reviews say buyers love and hate about Road Salt Neutralizer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Salt Content”
0.6%of orders come back
“Not as concentrated as Salt Away brand”
A buyer, on “Salt Content”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Road Salt Neutralizer questions

Answered from the same tracked data.