Road Flares
FailDemand is soft, at -10.3% this quarter, so Road Flares is a Fail.
- Flapen Score
- 47 / 100Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 4947
- Market size
- $509K/yr458K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 88 sellers
Flapen Score
Road Flares against its category
The dotted line is the Automotive average. Past it, Road Flares is stronger. Inside it, weaker.
Market
The Road Flares market on Amazon at a glance
Shoppers on Amazon United States searched for Road Flares 458K times last year and spent an estimated $509K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $509K a year.
- Searches, last 12 months
- 458K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $509Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- road flares134K searches a year
02 · Price
A sale here is worth $49.87.
Listings sell for $49.87 on average, from $9.57 to $154.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $49.87 that is $37K to $50K a year per listing.
- Average price
- $49.87inside the $15 to $100 sweet spot
- Price range
- $9.57–$154.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $37K–$50K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #734 within Safety. It carries 1,495 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 52%
- Out of stock, average day
- 0.0%
- Average rank
- #734in Safety
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,495per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Road Flares products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3 Packs of High Visibility Eco-Friendly 15-Minute Road Safety Flares (Pack of 3)
- Price
- $29.77
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 6y ago

Orion Products 3153-08 3-15 Minute Road Flares (1 Pack of 3 Flares)- Model # 3153-08
- Price
- $16.05
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 20y ago

The Original Highway Flare Kit (6-Pack Emergency Flare Kit)
- Price
- $31.54
- Rating
- 4.8/5
- Reviews
- 785
- Age
- 14y ago

30 Minute Road Safety Flare (36 Pack) Waxed (with Stand)
- Price
- $149.23
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 6y ago

XTREME STP LED Road Flares Emergency Road Flares for Vehicles Car Flares with 3 Alert Modes Magnetic Base Foldable Stand Emergency Roadside Lights Visible Up to 1 Mile White Flashlight
- Price
- $15.67
- Rating
- 4.2/5
- Reviews
- 238
- Age
- 4y ago
Trending
estimated 90-day click momentum
PRETISKY Womens Flared Yoga Pants with Pockets High Waisted Flare Leggings Bell Bottom Bootcut Yoga Dress Pants Black
- Price
- $10.99
- Rating
- 4.5/5
- Reviews
- 1,092
- Age
- 11mo ago

AYWA Womens 2 Piece Lounge Sets Short Sleeve Crop Top Foldover Flare Pants Casual Pajama Outfits (Black Medium)
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 2,174
- Age
- 2y ago

Marcala 3Pack LED Road Flares | DOT Compliant Emergency Lights for Vehicles with Batteries Whistle & Case | Flares Emergency Road | Emergency Flares | Perfect For Gifting or Everyday Roadside Safety
- Price
- $28.18
- Rating
- 4.8/5
- Reviews
- 4,133
- Age
- 7y ago

Orion Products 3153-08 3-15 Minute Road Flares (1 Pack of 3 Flares)- Model # 3153-08
- Price
- $16.05
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 20y ago

Orion Safety Areial Flare Refill Red (4 Piece Pack)
- Price
- $35.57
- Rating
- 4.7/5
- Reviews
- 666
- Age
- 8y ago
Newest
by launch date
PRETISKY Womens Flared Yoga Pants with Pockets High Waisted Flare Leggings Bell Bottom Bootcut Yoga Dress Pants Black
- Price
- $10.99
- Rating
- 4.5/5
- Reviews
- 1,092
- Age
- 11mo ago

AYWA Womens 2 Piece Lounge Sets Short Sleeve Crop Top Foldover Flare Pants Casual Pajama Outfits (Black Medium)
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 2,174
- Age
- 2y ago

Glow Fever Emergency Safety Military Grade Glow Sticks; 10pcs 6 Ultra Bright Glow Sticks with 12 Hours Duration. Great for Hiking Party Camping Blackouts Hurricane and Survival Kits (Red)
- Price
- $9.57
- Rating
- 4.6/5
- Reviews
- 1,473
- Age
- 2y ago

WORKKOOL Safety Triangles DOT Approved Standard Warning Triangles Enmergency Reflector Emergency Triangles for Vehicles with Carry Case(3 Pack Without Sand)
- Price
- $21.23
- Rating
- 4.8/5
- Reviews
- 534
- Age
- 3y ago

Orion Road Safety Flare (36 Pack) Waxed for Highway & Roadside Safety (20 Minute with Stand)
- Price
- $150.98
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
88
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
15%
- オリオン36%
- Orion Safety21%
- Orion8%
- Twinkle Star8%
- Ecoangel6%
- XTREME6%
- Open — no brand owns it (8 brands, 15%)
Demand
Road Flares search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Road Flares search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- road flares134K/yr
- flares100K/yr
- flare63K/yr
- emergency flares24K/yr
- road flares car emergency23K/yr
- flares emergency road28K/yr
- road flare19K/yr
- roadside flares18K/yr
- bengalas7K/yr
- safety flares6K/yr
Reviews and returns
What reviews say buyers love and hate about Road Flares
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Road Flares questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









