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Road Flares

Fail

Demand is soft, at -10.3% this quarter, so Road Flares is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$509K/yr458K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 88 sellers

Flapen Score

Road Flares against its category

The dotted line is the Automotive average. Past it, Road Flares is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Flares market on Amazon at a glance

Shoppers on Amazon United States searched for Road Flares 458K times last year and spent an estimated $509K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $509K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.2%
Market size, estimated
$509Ka year
Peak month
December1.7× the quietest month
Top search term
road flares134K searches a year

02 · Price

A sale here is worth $49.87.

Listings sell for $49.87 on average, from $9.57 to $154.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $49.87 that is $37K to $50K a year per listing.

Average price
$49.87inside the $15 to $100 sweet spot
Price range
$9.57–$154.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$37K–$50K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #734 within Safety. It carries 1,495 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
52%
Out of stock, average day
0.0%
Average rank
#734in Safety
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,495per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Road Flares products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

88

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

15%

  • Brand 136%
  • Brand 221%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (8 brands, 15%)

Demand

Road Flares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Road Flares search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road flares134K/yr
  • flares100K/yr
  • flare63K/yr
  • emergency flares24K/yr
  • road flares car emergency23K/yr
  • flares emergency road28K/yr
  • road flare19K/yr
  • roadside flares18K/yr
  • bengalas7K/yr
  • safety flares6K/yr

Reviews and returns

What reviews say buyers love and hate about Road Flares

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Too short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Road Flares questions

Answered from the same tracked data.