Is rivet nut profitable to sell on Amazon United States?

The niche generates $415K/yr across 30 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the rivet nut niche?

19 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in rivet nut?

Top complaints mined from reviews: Quality-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.7%.

When does demand for rivet nut peak?

Demand peaks in May; the busiest month runs 1.7× the quietest.

What does it cost to enter the rivet nut niche?

Listings span $6.79–$69.74; the average listing price is $31.89 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.

rivet nut

Worth a look

Shows a sweet-spot price point ($31.89 avg), but weak search conversion (2.6%) keeps it on the watch list.

Avg price

Incredible$31.89

avg listing price — sweet spot $15–$100

Price range

Great$6.79–$69.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Market size

Good$415K

$415K/yr · 505K searches

Review moat

Good1,446.57

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, rivet nut is a $415K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

rivet nut market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $478K–$638K; units × avg price
Conversion rate: 2.6%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

25%

AskWay30%
Vifmy13%
Trivd Frol12%
WETOLS8%
ieWeny7%
Kadrick6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.7×

Open Trend

Top rivet nut search terms

rivet nut119K/yr +8.4%2.5% conv.
rivet nuts67K/yr +10.4%2.1% conv.
rivnut53K/yr +23.3%2.6% conv.
rivnuts36K/yr +19.8%2.5% conv.
threaded inserts for metal35K/yr +13.1%1.3% conv.
rivet nut kit26K/yr +41.4%2.3% conv.
nutsert26K/yr +14.0%2.4% conv.
rivnut kit18K/yr +48.3%2.5% conv.
threaded rivets22K/yr +6.4%2.7% conv.
riv nuts18K/yr +12.1%3.0% conv.

All search terms

Top rivet nut products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pressure Rivet Nut Tool Kit 430Pcs Metric Rivet Nut Combination (M8/M6/M5/M4/M3) Suitable for Furniture Decoration Automotive Marine and Industrial Applications

AskWay$33.694.6★405 rev

Vifmy SAE Rivet Nut Assortment Kit(240Pcs) #6-32#8-32#10-24 1/4-20 5/16-18 3/8-16 UNC Rivnut Threaded Insert Nut Set Zinc Plated Finish Carbon Steel Nutsert

Vifmy$16.924.7★2,158 rev

Trivd Frol Rivet Nut Tool Kit 830pcs SAE/Metric Rivet Nut Assortment Kit #6-32 #8-32 #10-24 1/4-20 5/16-18 3/8-16 1/2-13 w Galvanized Carbon Steel Flat Head Threaded Insert Nuts (SAE - 830pcs)

Trivd Frol$30.054.6★396 rev

WETOLS Rivet Nut Tool Kit 14-Inch Rivnut Tool with 7 Metric and SAE Mandrels Professional Hand Riveter with 70Pcs Rivnuts Assortment Kit Manual Rivet Nut Gun with Rugged BMC Case

WETOLS$38.714.5★10,890 rev

Kadrick Rivet Nut Kit 810pcs SAE & Metric Rivet Nut Assortment Kit Galvanized Carbon Steel Flat Head Threaded Insert Nuts Sizes 6-32 8-32 10-24 1/4-20 5/16-18 3/8-16 M3 M4 M5 M6 M8 M10

Kadrick$26.554.8★326 rev

Newest

by launch date

SAE Rivet Nut Tool 420pcs Imperial Carbon Steel Rivet Nut Tool Kit 5/16-181/4-2010-248-326-32 Suitable for Furnitur Automotive Marine and Industrial Applications (SAE Carbon Steel 420)

AskWay$27.74104 rev

6mo ago

wwsurpluses 320 Pcs SAE Rivet Nut Kit 6#32 8#32 10#24 1/4 5/16 3/8

wwsurpluses$18.6843 rev

6mo ago

WOBANK Rivet Nut Tool 16 Heavy Duty Rivnut Tool Kit with 12PCS Metric/SAE Mandrels 230PCS Rivet Nuts Wrench Gloves and Carrying Case Auto Release Nut Design for Automotive Construction & DIY

WOBANK$60.9195 rev

7mo ago

ASE Pressure Rivet Nut Tool Kit 770PCS (3/8-16 5/16-18 1/4 10-24 8-32 6-32) Imperial Rivet Nut Suitable for Furniture Decoration Automotive Marine and Industrial Applications

AskWay$69.7426 rev

7mo ago

Imperial Rivet Nut Tool Kit 430pcs SAE Rivet Nut Combination 5/16-181/4-2010-248-326-32 Suitable for Automotive Marine and Industrial Applications(SAE Carbon Steel 430PCS)

AskWay$43.2445 rev

8mo ago

What buyers say about rivet nut

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality kit -”

Value For Money15%

“Great value”

Ease Of Use14%

“Ease of use”

Advertised Vs Actual Product12%

“As advertised”

Efficiency7%

“Does the job well”

Strength4%

“It is very sturdy”

Size-Overall4%

“makes a solid fit”

Durability3%

“They are durable”

Design-Overall2%

“It creates strong”

Mounting2%

“once I got the hang of it its been relatively easy to use”

What buyers complain about

Quality-Overall22%

“Cheap garbage”

Durability14%

“May not last”

Instructions/User Manual/Troubleshooting9%

“Instructions not good”

Ease Of Use7%

“Hard to use”

Size-Overall7%

“short mandrels beware”

Functionality-Overall3%

“Doesnt work well”

Assembly/Installation3%

“I didn't have an installation tool at the time so I used a a pir of wrenches to install them”

Material Quality2%

“Cheap made products”

Defective Material/Parts2%

“Broken container and completely mixed up parts”

Value For Money2%

“Bad investment”

Top return reasons

Size-Overall28%

Defective Material/Parts16%

Functionality-Overall15%

Advertised Vs Actual Product5%

Value For Money4%

Durability4%

Product Condition3%

Ease Of Use3%

Quality-Overall3%

Compatibility-Overall3%

Common questions

Is rivet nut profitable to sell on Amazon United States?: The niche generates $415K/yr across 30 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the rivet nut niche?: 19 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in rivet nut?: Top complaints mined from reviews: Quality-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.7%.
When does demand for rivet nut peak?: Demand peaks in May; the busiest month runs 1.7× the quietest.
What does it cost to enter the rivet nut niche?: Listings span $6.79–$69.74; the average listing price is $31.89 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.