Rims
MaybeThe top 5 brands take only 47% of clicks. But prices span $4.07–$981.17, mostly outside the sweet spot, so Rims is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 7,287 Automotive niches · +2 vs the category median of 4951
- Market size
- $695K/yr1.1M searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 39%top-5 click share · 35 brands · 110 sellers
Flapen Score
Rims against its category
The dotted line is the Automotive average. Past it, Rims is stronger. Inside it, weaker.
Market
The Rims market on Amazon at a glance
Shoppers on Amazon United States searched for Rims 1.1M times last year and spent an estimated $695K. The top 5 brands take 47% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $695Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- rims480K searches a year
02 · Price
A sale here is worth $86.15.
Listings sell for $86.15 on average, from $4.07 to $981.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $86.15 that is $9K to $22K a year per listing.
- Average price
- $86.15inside the $15 to $100 sweet spot
- Price range
- $4.07–$981.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$22K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #596 within Tires & Wheels. It carries 1,059 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 81%
- Out of stock, average day
- 2.6%
- Average rank
- #596in Tires & Wheels
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,059per listing
- Listings tracked
- 57
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Rims products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
110
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
39%
Top 20: 67%
Open market
48%
- Brand 115%
- Brand 212%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Rims search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Rims search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rims480K/yr
- automotive wheels115K/yr
- dolly wheels102K/yr
- rim118K/yr
- passenger car wheels70K/yr
- small wheels for furniture16K/yr
- utility cart wheels replacement9K/yr
- wheels for car39K/yr
- magliner wheels9K/yr
- heavy duty dolly wheels7K/yr
Reviews and returns
What reviews say buyers love and hate about Rims
We read the reviews and the return reasons for every product selling here.
“Absolute garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rims questions
Answered from the same tracked data.









