Rim Protector
FailBuyers convert on only 1.2% of searches, so Rim Protector is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $187K/yr236K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 22 sellers
Flapen Score
Rim Protector against its category
The dotted line is the Automotive average. Past it, Rim Protector is stronger. Inside it, weaker.
Market
The Rim Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Rim Protector 236K times last year and spent an estimated $187K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $187Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- rim protector59K searches a year
02 · Price
A sale here is worth $64.83.
Listings sell for $64.83 on average, from $8.61 to $113.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $64.83 that is $0 to $6K a year per listing.
- Average price
- $64.83inside the $15 to $100 sweet spot
- Price range
- $8.61–$113.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #153 within Tires & Wheels. It carries 388 reviews at 3.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #153in Tires & Wheels
- Average rating
- 3.59 starsAmazon United States average 4.42 stars
- Average reviews
- 388per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Rim Protector products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
All-Fit Automotive Rim Trim Durable DIY Car Exterior Accessories for Curb Rash Protection Fits Up to Four 24 Wheels Made in USA Flexible Durable Wheel Rim Protector (3/8 Width - Black)
- Price
- $52.87
- Rating
- 3.6/5
- Reviews
- 2,269
- Age
- 6y ago

AICEL Car Tire Changing Rim Protector 5 Pcs Wheel Changing Rim Savers 15cm Auto Tire Changer Guard Edge Saver Tool Fixing Tyre Rim Protective Cover Car Accessories for Motorcycle SUV (Blue)
- Price
- $8.61
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 3y ago

AlloyGator Red Rim Protector for Car Wheels (Fits 12-24 Wheel Diameter) - Pack of 4 Premium Alloy Wheel Protector to Avoid Scratches & Scuffs - Adhesive Free Curb Rash Rim Protectors
- Price
- $68.22
- Rating
- 3.9/5
- Reviews
- 283
- Age
- 6y ago

All-Fit Automotive Rim Trim Durable DIY Car Exterior Accessories for Curb Rash Protection Fits Up to Four 24 Wheels Made in USA Flexible Durable Wheel Rim Protector (3/8 Width - Red)
- Price
- $53.28
- Rating
- 3.6/5
- Reviews
- 2,269
- Age
- 6y ago

EVOOOR Automotive Alloy Wheel Rim Protector - Covering The Entire Rim of The Wheel hub - Strips for Curb Rash Prevention - Set of 4 Rim Protector Easy to Install(18 Red)
- Price
- $96.85
- Rating
- 3.6/5
- Reviews
- 249
- Age
- 2y ago
Trending
estimated 90-day click momentum
Red Rim Protectors for Alloy Wheels by Rimsavers - Fits Up to 22 X 4 Rims | Easy DIY Exterior Car Accessories | Protects Against Curb Rash
- Price
- $55.08
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago

Rim Protector for Car Wheels - Set of 4 Automotive Alloy Wheel Rim Edge Protectors - Suitable for All Vehicles Including Tesla Model Y Rim Protector - Durable Wheel Hub Accessories(White 21Inch)
- Price
- $36.31
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 1y ago

RIMiQ PROTECTiQ PRO Universal Rim Protection Trim - Curb Rash Guard with Award-Winning Patented Design and Premium 3M Tape - Fits Up to 4X 24 Wheels Cars Trucks SUVs - Red
- Price
- $77.83
- Rating
- 3.5/5
- Reviews
- 179
- Age
- 1y ago

Turtle Wax 50700 Premium Rim Protector Silver (Pack of 4)
- Price
- $16.66
- Rating
- 3.2/5
- Reviews
- 515
- Age
- 8y ago

EVOOOR Automotive Alloy Wheel Rim Protector - Covering The Entire Rim of The Wheel hub - Strips for Curb Rash Prevention - Set of 4 Rim Protector Easy to Install(20 Black)
- Price
- $113.59
- Rating
- 3.6/5
- Reviews
- 249
- Age
- 2y ago
Newest
by launch date
Rim Protectors for Tire Changing Wheel Rim Guard Kit for Motorcycle Bicycle Scooter & E Bike Durable Tire Lever Protection Tool Non Slip Reusable Maintenance Accessory(Blue 2 Pieces)
- Price
- $10.81
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 10mo ago

Rim Protector for Car Wheels - Set of 4 Automotive Alloy Wheel Rim Edge Protectors - Suitable for All Vehicles Including Tesla Model Y Rim Protector - Durable Wheel Hub Accessories(White 21Inch)
- Price
- $36.31
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 1y ago

DREAMOTOR Wheel Rim Protector Set of 4 19 Inch Alloy Rim Guards for Car Rims Compatible with Tesla Model Y 3 Honda CRV Toyota Camry Ford Mustang Mach-E Nissan Hyundai Audi A4 A6 Mazda CX-90 Lexus RX
- Price
- $76.38
- Rating
- 3.3/5
- Reviews
- 46
- Age
- 1y ago

CRYRIMDRAGON 4-Pack Alloy Rim Protector for Car WheelsFits 12 to 24 Inch Wheels No-Scratch Rim Guards for Curb Rash & ScuffsAdhesive-Free Universal Fit Wheel Edge Protectors(red)
- Price
- $106.08
- Rating
- 3.0/5
- Reviews
- 22
- Age
- 1y ago

Red Rim Protectors for Alloy Wheels by Rimsavers - Fits Up to 22 X 4 Rims | Easy DIY Exterior Car Accessories | Protects Against Curb Rash
- Price
- $55.08
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
22
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
14%
- All-Fit Automotive41%
- EVOOOR16%
- AlloyGator12%
- AICEL9%
- Rimblades4%
- Gulfmew4%
- Open — no brand owns it (7 brands, 14%)
Demand
Rim Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Rim Protector search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rim protector59K/yr
- rim protector for car wheels40K/yr
- wheel protector13K/yr
- rim guard12K/yr
- wheel rim protector13K/yr
- car rim protector11K/yr
- wheel protector car rim13K/yr
- rim curb rash protector7K/yr
- rim trim9K/yr
- rim protectors9K/yr
Reviews and returns
What reviews say buyers love and hate about Rim Protector
We read the reviews and the return reasons for every product selling here.
“durability not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rim Protector questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









