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Rim Protector

Fail

Buyers convert on only 1.2% of searches, so Rim Protector is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$187K/yr236K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
65%top-5 click share · 13 brands · 22 sellers

Flapen Score

Rim Protector against its category

The dotted line is the Automotive average. Past it, Rim Protector is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rim Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Rim Protector 236K times last year and spent an estimated $187K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
1.2%
Market size, estimated
$187Ka year
Peak month
April1.7× the quietest month
Top search term
rim protector59K searches a year

02 · Price

A sale here is worth $64.83.

Listings sell for $64.83 on average, from $8.61 to $113.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $64.83 that is $0 to $6K a year per listing.

Average price
$64.83inside the $15 to $100 sweet spot
Price range
$8.61–$113.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #153 within Tires & Wheels. It carries 388 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#153in Tires & Wheels
Average rating
3.59 starsAmazon United States average 4.42 stars
Average reviews
388per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rim Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Brand 141%
  • Brand 216%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Rim Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Rim Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rim protector59K/yr
  • rim protector for car wheels40K/yr
  • wheel protector13K/yr
  • rim guard12K/yr
  • wheel rim protector13K/yr
  • car rim protector11K/yr
  • wheel protector car rim13K/yr
  • rim curb rash protector7K/yr
  • rim trim9K/yr
  • rim protectors9K/yr

Reviews and returns

What reviews say buyers love and hate about Rim Protector

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
5.8%of orders come back
“durability not great”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rim Protector questions

Answered from the same tracked data.