Replacement Bulb

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

4.6%

Market size, estimated

$137Ka year

Peak month

December4.3× the quietest month

Top search term

sylvania headlight bulb13K searches a year

Listings sell for $24.97 on average, from $9.10 to $45.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $24.97 that is $6K to $12K a year per listing.

Average price

$24.97inside the $15 to $100 sweet spot

Price range

$9.10–$45.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

7.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #149 within Lights, Bulbs & Indicators. It carries 2,852 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#149in Lights, Bulbs & Indicators

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,852per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months