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Reenly Back and Seat Cushion

Fail

Demand is soft, at -70.9% this quarter, so Reenly Back and Seat Cushion is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$231K/yr86K searches / yr
90-day growth
-70.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Reenly Back and Seat Cushion against its category

The dotted line is the Automotive average. Past it, Reenly Back and Seat Cushion is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reenly Back and Seat Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Reenly Back and Seat Cushion 86K times last year and spent an estimated $231K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-70.9%
Conversion, latest week
6.7%
Market size, estimated
$231Ka year
Top search term
reenly seat cushion33K searches a year

02 · Price

A sale here is worth $40.32.

Listings sell for $40.32 on average, from $37.37 to $42.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $40.32 that is $4K to $10K a year per listing.

Average price
$40.32inside the $15 to $100 sweet spot
Price range
$37.37–$42.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #212 within Seat Covers & Accessories. It carries 484 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#212in Seat Covers & Accessories
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
484per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Reenly Back and Seat Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 249%

Demand

Reenly Back and Seat Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 74.6× · 11 of 12 months tracked

Search terms

Top Reenly Back and Seat Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reenly seat cushion33K/yr
  • reenly back and seat cushion31K/yr
  • soothe seat cushion3K/yr
  • reenly9K/yr
  • soothe+ seat cushion7K/yr
  • reenly car seat cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Reenly Back and Seat Cushion

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Comfort-Overall”
6.8%of orders come back
“It is not comfortable to drive with”
A buyer, on “Comfort-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reenly Back and Seat Cushion questions

Answered from the same tracked data.