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Red Vinyl

Fail

The average product has 4,444 reviews to catch up to, so Red Vinyl is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$327K/yr234K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
50%top-5 click share · 12 brands · 19 sellers

Flapen Score

Red Vinyl against its category

The dotted line is the Automotive average. Past it, Red Vinyl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Red Vinyl 234K times last year and spent an estimated $327K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
7.7%
Market size, estimated
$327Ka year
Peak month
May2.0× the quietest month
Top search term
red vinyl64K searches a year

02 · Price

A sale here is worth $18.14.

Listings sell for $18.14 on average, from $4.21 to $256.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.14 that is $9K to $14K a year per listing.

Average price
$18.14inside the $15 to $100 sweet spot
Price range
$4.21–$256.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Vinyl Wraps & Accessories. It carries 4,444 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#65in Vinyl Wraps & Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,444per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Red Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

7%

  • Brand 125%
  • Brand 219%
  • Brand 318%
  • Brand 415%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (6 brands, 7%)

Demand

Red Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Red Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red vinyl64K/yr
  • red vinyl wrap42K/yr
  • red permanent vinyl32K/yr
  • red vinyl for cricut9K/yr
  • red car wrap11K/yr
  • red vinyl permanent13K/yr
  • red vinyl wrap for cars8K/yr
  • vinyl wrap red7K/yr
  • red cricut vinyl7K/yr
  • candy apple red vinyl wrap4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Vinyl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
26%of negative reviews mention “Adhesion/Stickiness”
3.1%of orders come back
“Adhesive is Bad”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Vinyl questions

Answered from the same tracked data.